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Why Experiential Marketing is the Future of Marketing
Experiential marketing is about creating an immersive and engaging brand experience that allows consumers to connect with a brand
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Sep 24, 20232 min read
Connect Marketing Services Crowned Africa's Most Innovative Experiential Marketing Agency of 2023
Connect Marketing Services Named Africa's Most Innovative Experiential Marketing Agency of 2023
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Sep 20, 20232 min read
Expert Opinion on how Nigerian brands can activate in the Metaverse
In the rapidly progressing world of digital innovation, Brandchat consistently brings fresh insights to the fore. On our latest...
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Aug 22, 20232 min read
The Barbie Experience: A Marketing Triumph
In the world of cinema, few characters have achieved the iconic status of Barbie. For decades, this timeless and beloved doll has charmed...
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Aug 9, 20233 min read
Connect Marketing Services Celebrates Multiple Gold Wins and Grand Prix at the EXMAN AWARDS 2023
Connect Marketing Services, a leading marketing agency known for its innovative approach to experiential marketing, is proud to announce...
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Jul 18, 20233 min read
Leveraging Sports Sponsorship: Insights from the FIFA World Cup Qatar 2022 Analysis Report
In the realm of sports marketing, sponsorship has proven to be a highly effective strategy for brands to forge connections with their...
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Jul 1, 20232 min read
2023 in focus: How experiential marketing agencies in Nigeria can better manage thier finance
Agencies must manage their finances strategically in order to maintain liquidity in 2023 as the experiential marketing sector in Nigeria...
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Jan 19, 20232 min read
2023 in focus: How brands can achieve customer centricity through experiential marketing in 2023
Experiential marketing is an increasingly popular strategy that focuses on creating immersive, interactive experiences for consumers....
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Dec 22, 20222 min read
2023 in focus: Talent Sourcing for Digital Transformation in Experiential Marketing Space
In 2020 the Covid-19 pandemic made it nearly impossible to execute mind-blowing strategies in the experiential marketing industry....
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Dec 19, 20223 min read
Koolkids talks: Sports as a never-dying consumer passion point
In the realm of business, longevity is somewhat of a hat trick. This is because it is hard to get, but very possible. The rapid change in...
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Nov 15, 20223 min read
Koolkids talks: The future of Brand Communication
Show your Story, Don’t Tell your Story I have learnt something really cool over time: the power of “showing your story” I know you would...
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Nov 8, 20223 min read
Koolkids talks: Experiential Marketing for tomorrow
Aizehi Itua once defined an experience as a series of memorable engagements throughout a journey. For businesses, this comes in form of a...
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Nov 2, 20223 min read
KoolKids talks: how brands can create experiences for Gen-Zs
The pandemic year, 2020, was a paradigm-shifting year that changed everything. The coronavirus caused an abrupt acceleration in the...
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Oct 25, 20223 min read
Brand Chat moves to Linkedin
The Brand Chat thought leadership session, formally hosted on Instagram Live, is designed for industry experts to gain valuable insights...
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Aug 9, 20221 min read
The Rise of Low-Touch Experience in Marketing
In today’s world, many brands are becoming aware of what it takes to acquire customers and retain them, hence the need to adopt several...
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May 20, 20223 min read
Event Planning: Digitizing the red carpet experience in Africa
Every event gains recognition by the caliber of people that it is associated with. Over time, brands have utilized events for activations...
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May 9, 20222 min read
CONNECT MARKETING SERVICES HOLDS SECOND EDITION OF MARKETING CORE
It also featured workshops where topics revolving around marketing in a frictionless world were discussed by Tech expert, Yosola Atere...
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Mar 25, 20221 min read
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