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OBJECTIVE

• Download and acquire active Ayoba users who will remain on the network.

• Recruit ayoba ambassadors among the youth corpers.

• Grow the On-Demand airtime daily and monthly revenue

• Ensure at least 60% of the youth corpers downloaded myMTN app and also become

• active users.

 

THE RESULT

• A total of 8,161 Ayoba downloads across the ten chosen NYSC camps.

• A total of 2671 MyMTN downloads across the chosen NYSC camps

OBJECTIVE

• To drive brand awareness of MOMO  and increase brand preference.

• Increase product services knowledge

• Onboard and retain customers on MOMO PSB Wallet

 

THE RESULT

• A total sales of 4,508 across Zamfara, Sokoto, and Kano

• 140% achievement of the total sales target. 

BACKGROUND
ASAP is an Anti-drug program by MTN and partnered with the NDLEA and the UNODC to contribute to the reduction of drug abuse amongst the Nigerian youth. As a protest a five kilometre walk was done, both in Lagos and Abuja. 

 

THE RESULT

• About 500 individuals participants attended both the Lagos and the Abuja walks.

• The First Lady of Lagos attended the walk and gave a speech at the end of the walk.

BACKGROUND

A day carnival held by Unilag with students from 5 other universities in attendance to further celebrate the school’s 60th anniversary. The carnival was hosted by the department of creative arts to continue the school’s year-long celebration of still standing after 60 years. Toptea decided to leverage this day to drive more brand presence and build TOMA at the point where students are connecting and open to new opportunities and in this case taste. 

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THE RESULT

• 1600 consumers were engaged in the activation.
  1454 consumers sampled the product. 966 for Black tea, 303 Ginger tea, 185 Lime & Lemon tea.

BACKGROUND

An annual 1-day career fair held by Covenant University to help guide its graduating students on their career paths.
The fair is held at least 3 times in a year for each graduating class .Toptea decided to leverage this day to drive more brand presence and build TOMA at the point where students are most open to new opportunities and in this case taste. 

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THE RESULT

• 1100 consumers were engaged during the activation.
  1038 consumers sampled the product. 729 for Black tea, 264 Lemon & Lime tea

BACKGROUND

Spar Nigeria held a 2-Day event to celebrate Children’s Day across the dates of 27th and 28th of May 2023. Twisco leveraged of this event to have an activation across 3 Spar locations: Opebi, Ilupeju, Lekki with various objectives. 

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OBJECTIVES

• Induce trial through wet sampling activity 

• Engage consumers and customers during the celebration with fun games and exciting activities.

• Drive Product Knowledge 

• Leverage communication platforms  

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THE RESULT

• 3299 consumers sampled the product across the three locations. 2876 for wet sampling, and 423 for dry sampling

• 300 gifts were given to consumers

BACKGROUND

TopTea wanted to create awareness of their brand’s flavored range and induce the trials of the same with aggressive sampling by 400,000 consumers.

TopTea also wanted to highlight brand superior taste via wet sampling and reiterate brand’s premium offerings & quality.

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THE SOLUTION

A sampling drive activation in consumer touch points across Lagos, SW, SE, & Northern Region to create brand awareness, trigger trial, conversion and effective product education

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THE RESULT

• Sampling target was surpassed with 402,812 consumers sampled across 8 states in 9 weeks.

• Purchase of Top tea Flavored Tea increased.  We sold 2,144 Cases

BACKGROUND

• A Wrapper Collection Drive for Stylists pan Nigeria, give instant free product reward upon purchase and points allocation for qualification to win Grand Prize

• Execute Wrapper Collection Promo across key market clusters in 14 states in Nigeria. Engage 10,000 stylists in clusters and Neighbourhoods 

• To deploy Brand Ambassadors to communicate Promo mechanics, onboard and engage stylists and ensure stylist participation

• Organize Grand Reward Events in touchpoint states

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THE SOLUTION

• Deployed BAs to target Hair stylists in Open Markets (Clusters) and Neighborhoods.

• Deploying Communication materials, Stylist education and registration as well as sales and participation

• Recruited and onboarded 160 Brand Ambassadors to cover 14 states (Lagos, Abuja, Oyo, Ilorin, Ondo, Enugu, Rivers, Delta, Uyo, Edo, Abia, Imo, Anambra, Ebonyi).

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THE RESULT

• 160 Brand Ambassadors and 26 Supervisors activated the 14 states and a total of 78 touchpoints/clusters

  Onboarded new 4,407 stylists across locations.  Over 14,000 stylists participated in the promotional campaign

• We executed a total of 24 Grand Reward Events across the region

  Rewarded 24 Grand price winners' with N150,000 (One Hundred and Fifty Thousand Naira) each and 436 stylists with consolation rewards

THE PROBLEM

The brand wanted recruitment and management of Brand Ambassadors across selected MT outlets pan Nigeria, along with the training and deployments of these BAs. Attend periodic meetings with the Trade Marketing team.

Merchandising: Accurate stocking and proper shelving of products. As well as track and report stock of all SKU in

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THE RESULT

• Recruited 101 Brand Ambassadors across 100 MT outlets pan Nigeria.  Recruited, Trained and managed Ambassadors and supervisors 

• Deployed Permanent  to scheduled outlets. Monthly training Management

• Ensure Weekly Merchandising tracking and Shelf Display

• Track Stock Inventory and follow up with order replenishment.

• 5,000+ cases of Good Knight Powershot and Power Active  of cumulative sales captured

THE PROBLEM

Filmhouse wants to drive awareness towards the reopening of its cinemas and also drive adoption and admission to the new sites

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THE SOLUTION

Create experiences to build awareness of the app and boost customer acquisition.

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THE RESULT

• Created awareness for the reopening of the film house cinema at circle mall in the neighbourhood, Malls, Churches & Traffic Roundabout.

BACKGROUND

In order to create awareness and encourage the trial of its new product, Peak  School Smart, among primary and secondary schools, Friesland Campina embarked on a sampling activation of schools across Lagos State.

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RESULTS

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• Over 125,000 students were engaged during the activation

•  There was extensive brand awareness of Peak School Smart among the schools and the parents of the students - Over 90% of students engaged could sing the Peaks School Smart jingle after the activation

•  Over 80% of schools visited requested for the products after the sampling activation  which resulted in increased sales.

THE PROBLEM

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Redcloud is a technology business that puts the power of open-commerce technology in the hands of informal retailers and wholesalers. Their uptake in Nigeria has been slow, and their use amongst merchants has been low.

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THE SOLUTION

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Educate merchants at key markets in nigeria of their service and how to place an order to promote trial and usage. . 

We performed a market activation in key markets in Kwara and PH.

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THE RESULT

• 1,181 merchants were engaged with 1,164 downloads being achieved.

• We had a conversion of 97 downloads

THE PROBLEM

Loya wanted consumers to have a reason to buy their products and also create a platform for brand re-experience. The brand also wanted to drive awareness and SKU offerings to suit various consumption, as well as brand visibility in trade/neighborhood stores areas were they are having poor presence.

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THE SOLUTION

We engaged in direct sampling activities to consumers Door to Door. Deployment of 30 ambassadors into modern trade outlets and neighborhood store for 3 months, and created sampling activities to drive consumer engagement, induce sales and instantly reward patronage

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THE RESULT

• 13 Northern States activated.

• We sold 3,520 cases, as against the 2,150 cases target

• 500,000+ consumers engaged across Northern Nigeria

• 237, 500 consumers sampled Loya milk infused drinks and smoothies

• 200,000 units of Loya Milk 14g delivered to homes

• Activated in over 30 Modern Trade Outlets in Nigeria

• Deployed Visibility Materials in 1,600 retail outlets.