Unlock Your Brand's Potential with an Unforgettable Experience

OBJECTIVE

FMN Children's Day Activation was to celebrate Children's Day by engaging with young consumers and their families through interactive and fun activities. They aimed to provide product sampling to introduce FMN products to new consumers and drive sales by creating a memorable experience that resonates with both children and parents. By focusing on these goals, FMN sought to enhance brand visibility, foster brand loyalty, and increase market penetration in the family segment.

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SOLUTION

We created an engaging experience for the FMN Children's Day Activation, featuring a variety of interactive activities such as games, face painting, and other fun engagements. The event setup was designed to be visually appealing and welcoming, with a professional host ensuring high energy and audience participation throughout the day. This immersive environment not only delighted the children but also provided ample opportunities for product sampling, driving both brand awareness and sales among families.

 

THE RESULT

​The FMN Children's Day Activation was a resounding success, achieving significant sampling and engagement milestones. Over 1,100 units of noodles were sampled in wet form and over 3,000 in dry form. For Golden Bites, more than 3,000 units were sampled. Additionally, over 1,000 units of Amaizing Day were sampled wet and over 3,000 dry. The Bread + Spread and Choco Oh saw over 1,200 wet samples and over 2,000 dry samples (15g) for each. The event effectively combined fun activities with product sampling, driving strong brand engagement and product awareness.

OBJECTIVE

FMN Children's Day Activation was to celebrate Children's Day by engaging with young consumers and their families through interactive and fun activities. They aimed to provide product sampling to introduce FMN products to new consumers and drive sales by creating a memorable experience that resonates with both children and parents. By focusing on these goals, FMN sought to enhance brand visibility, foster brand loyalty, and increase market penetration in the family segment.

​

SOLUTION

We created an engaging experience for the FMN Children's Day Activation, featuring a variety of interactive activities such as games, face painting, and other fun engagements. The event setup was designed to be visually appealing and welcoming, with a professional host ensuring high energy and audience participation throughout the day. This immersive environment not only delighted the children but also provided ample opportunities for product sampling, driving both brand awareness and sales among families.

 

THE RESULT

​The FMN Children's Day Activation was a resounding success, achieving significant sampling and engagement milestones. Over 1,100 units of noodles were sampled in wet form and over 3,000 in dry form. For Golden Bites, more than 3,000 units were sampled. Additionally, over 1,000 units of Amaizing Day were sampled wet and over 3,000 dry. The Bread + Spread and Choco Oh saw over 1,200 wet samples and over 2,000 dry samples (15g) for each. The event effectively combined fun activities with product sampling, driving strong brand engagement and product awareness.

OBJECTIVE

The objective of the World Oral Health Day campaign, led by PEPSODENT, was to promote oral health awareness and emphasize the importance of good oral hygiene, especially among children. The campaign aimed to educate children on preventive measures against oral diseases like cavities and gum disease and provide resources for maintaining dental health.

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SOLUTION

We organized clinical check-ups in schools, providing professional dental care and assessments for students. The campaign included student presentations on World Oral Health Day (WOHD), fostering their enthusiasm and connection with the brand. Additionally, we conducted a dry sampling activity, allowing children to try Pepsodent firsthand, thereby building strong brand awareness among young consumers.

 

THE RESULT

​The activation was highly impactful, generating excitement among the children who were thrilled to see the Pepsodent brand in their school. The deployment of a dental hub within the school supported the "See a Dentist" campaign, making children feel comfortable visiting the dentist in a familiar environment. By mapping schools in clusters, such as Yaba and Surulere, we maximized our reach, engaging over 5,000 children across 15 schools in Ikeja, Yaba, Makoko, and Surulere.

OBJECTIVE

Ayoba is a messaging app that provides users with a secure and reliable platform to connect and communicate with friends and family. With features like end-to-end encryption and a wide range of content and services, Ayoba offers a convenient and inclusive messaging experience for users across the globe.

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SOLUTION

To bolster Ayoba's user base, we strategically utilized the NYSC camp as a prime opportunity for onboarding. We successfully enlisted over 100 Ayoba ambassadors from the pool of youth corps members, ensuring a strong and relatable connection with our target audience. Our approach extended beyond mere app downloads; we focused on fostering active and sustained usage of the Ayoba app among the recruited ambassadors, thereby maximizing engagement

 

THE RESULT

• We ensured the download and acquiring of  active ayoba users through topnotch engagements in the camp..

• Recruited ayoba ambassadors among the youth corp members.

• Grew  the On-Demand airtime daily and monthly revenue

• Ensured that 60% of the youth corp members, which is a total of 15,000 were on boarded onto the AYOBA platform.

OBJECTIVE

MoMo is a Fintech that offers a mobile, electronic wallet, and payment application for iOS and Android devices powered by MTN. 

It aims at bridging the gap of financial inclusion in Nigeria. Activation for MoMo PSB was to be executed in the North West region alongside the MoMo agents on ground.

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SOLUTION

Implemented a comprehensive strategy to enhance brand awareness and preference, focusing on increasing knowledge about product services. Successfully onboarded and retained customers on the MOMO PSB Wallet, contributing to sustained customer engagement and loyalty.

 

THE RESULT

• We carried out an engagement that ensured customer satisfaction In multiple markets and states across the North west region of Nigeria.

• Achieved over 100% of  MoMo wallet opening and transactions.

BACKGROUND
ASAP is an Anti-drug program by MTN and partnered with the NDLEA and the UNODC to contribute to the reduction of drug abuse amongst the Nigerian youth. As a protest a five kilometre walk was done, both in Lagos and Abuja. 

 

THE RESULT

• About 500 individuals participants attended both the Lagos and the Abuja walks.

• The First Lady of Lagos attended the walk and gave a speech at the end of the walk.

BACKGROUND

A day carnival held by Unilag with students from 5 other universities in attendance to further celebrate the school’s 60th anniversary. The carnival was hosted by the department of creative arts to continue the school’s year-long celebration of still standing after 60 years. Toptea decided to leverage this day to drive more brand presence and build TOMA at the point where students are connecting and open to new opportunities and in this case taste. 

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THE RESULT

• 1600 consumers were engaged in the activation.
  1454 consumers sampled the product. 966 for Black tea, 303 Ginger tea, 185 Lime & Lemon tea.

BACKGROUND

An annual 1-day career fair held by Covenant University to help guide its graduating students on their career paths.
The fair is held at least 3 times in a year for each graduating class .Toptea decided to leverage this day to drive more brand presence and build TOMA at the point where students are most open to new opportunities and in this case taste. 

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THE RESULT

• 1100 consumers were engaged during the activation.
  1038 consumers sampled the product. 729 for Black tea, 264 Lemon & Lime tea

BACKGROUND

Spar Nigeria held a 2-Day event to celebrate Children’s Day across the dates of 27th and 28th of May 2023. Twisco leveraged of this event to have an activation across 3 Spar locations: Opebi, Ilupeju, Lekki with various objectives. 

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OBJECTIVES

• Induce trial through wet sampling activity 

• Engage consumers and customers during the celebration with fun games and exciting activities.

• Drive Product Knowledge 

• Leverage communication platforms  

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THE RESULT

• 3299 consumers sampled the product across the three locations. 2876 for wet sampling, and 423 for dry sampling

• 300 gifts were given to consumers

BACKGROUND

TopTea wanted to create awareness of their brand’s flavored range and induce the trials of the same with aggressive sampling by 400,000 consumers.

TopTea also wanted to highlight brand superior taste via wet sampling and reiterate brand’s premium offerings & quality.

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THE SOLUTION

A sampling drive activation in consumer touch points across Lagos, SW, SE, & Northern Region to create brand awareness, trigger trial, conversion and effective product education

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THE RESULT

• Sampling target was surpassed with 402,812 consumers sampled across 8 states in 9 weeks.

• Purchase of Top tea Flavored Tea increased.  We sold 2,144 Cases

BACKGROUND

• A Wrapper Collection Drive for Stylists pan Nigeria, give instant free product reward upon purchase and points allocation for qualification to win Grand Prize

• Execute Wrapper Collection Promo across key market clusters in 14 states in Nigeria. Engage 10,000 stylists in clusters and Neighbourhoods 

• To deploy Brand Ambassadors to communicate Promo mechanics, onboard and engage stylists and ensure stylist participation

• Organize Grand Reward Events in touchpoint states

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THE SOLUTION

• Deployed BAs to target Hair stylists in Open Markets (Clusters) and Neighborhoods.

• Deploying Communication materials, Stylist education and registration as well as sales and participation

• Recruited and onboarded 160 Brand Ambassadors to cover 14 states (Lagos, Abuja, Oyo, Ilorin, Ondo, Enugu, Rivers, Delta, Uyo, Edo, Abia, Imo, Anambra, Ebonyi).

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THE RESULT

• 160 Brand Ambassadors and 26 Supervisors activated the 14 states and a total of 78 touchpoints/clusters

  Onboarded new 4,407 stylists across locations.  Over 14,000 stylists participated in the promotional campaign

• We executed a total of 24 Grand Reward Events across the region

  Rewarded 24 Grand price winners' with N150,000 (One Hundred and Fifty Thousand Naira) each and 436 stylists with consolation rewards

THE PROBLEM

The brand wanted recruitment and management of Brand Ambassadors across selected MT outlets pan Nigeria, along with the training and deployments of these BAs. Attend periodic meetings with the Trade Marketing team.

Merchandising: Accurate stocking and proper shelving of products. As well as track and report stock of all SKU in

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THE RESULT

• Recruited 101 Brand Ambassadors across 100 MT outlets pan Nigeria.  Recruited, Trained and managed Ambassadors and supervisors 

• Deployed Permanent  to scheduled outlets. Monthly training Management

• Ensure Weekly Merchandising tracking and Shelf Display

• Track Stock Inventory and follow up with order replenishment.

• 5,000+ cases of Good Knight Powershot and Power Active  of cumulative sales captured

OBJECTIVE

The purpose of the BBN Task is to increase mind share for Unik all  season soap and help build resonance, as the brand that allows  target audience to  “BE UNIK, BE YOU”.

The challenge was how to communicate the brand benefits and

capture attention of the TG while using the BBN platform. (Gen Z

who were our primary target audience for the soap)

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SOLUTION

We developed a unik proposition – Be Unik be You game ( which

ensured everyone housemate performed a solo task that would

help communicate the intrinsic benefits of the brand using Puzzles  (for Recall of the ingredients used in making the soap). Sumo  Battle (to show what the brand stood for i.e., fight germs. Balloon  Walk (to show how foamy and well lathered the soap is)

Leveraged the brand ambassadors (influencers) to Engage

audience outside the house on social media.

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THE RESULT

• Over a 100 people were engaged at the  venue and 60 people engaged with the  unik booth and enjoy the 360 unik  photobooth

• Over 1M views on TV

• 5M impression on SM – Twitter, Facebook  and Instagram

• 3k Comments – Positive sentiments

• A total of 50 people went home with a gift  pack from Unik which contained Unik four  seasons & prickly heat and a Unik  Pamphlet

THE PROBLEM

Filmhouse wants to drive awareness towards the reopening of its cinemas and also drive adoption and admission to the new sites

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THE SOLUTION

Create experiences to build awareness of the app and boost customer acquisition.

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THE RESULT

• Created awareness for the reopening of the film house cinema at circle mall in the neighbourhood, Malls, Churches & Traffic Roundabout.

BACKGROUND

In order to create awareness and encourage the trial of its new product, Peak  School Smart, among primary and secondary schools, Friesland Campina embarked on a sampling activation of schools across Lagos State.

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RESULTS

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• Over 125,000 students were engaged during the activation

•  There was extensive brand awareness of Peak School Smart among the schools and the parents of the students - Over 90% of students engaged could sing the Peaks School Smart jingle after the activation

•  Over 80% of schools visited requested for the products after the sampling activation  which resulted in increased sales.

THE PROBLEM

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Redcloud is a technology business that puts the power of open-commerce technology in the hands of informal retailers and wholesalers. Their uptake in Nigeria has been slow, and their use amongst merchants has been low.

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THE SOLUTION

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Educate merchants at key markets in nigeria of their service and how to place an order to promote trial and usage. . 

We performed a market activation in key markets in Kwara and PH.

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THE RESULT

• 1,181 merchants were engaged with 1,164 downloads being achieved.

• We had a conversion of 97 downloads

THE PROBLEM

Loya wanted consumers to have a reason to buy their products and also create a platform for brand re-experience. The brand also wanted to drive awareness and SKU offerings to suit various consumption, as well as brand visibility in trade/neighborhood stores areas were they are having poor presence.

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THE SOLUTION

We engaged in direct sampling activities to consumers Door to Door. Deployment of 30 ambassadors into modern trade outlets and neighborhood store for 3 months, and created sampling activities to drive consumer engagement, induce sales and instantly reward patronage

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THE RESULT

• 13 Northern States activated.

• We sold 3,520 cases, as against the 2,150 cases target

• 500,000+ consumers engaged across Northern Nigeria

• 237, 500 consumers sampled Loya milk infused drinks and smoothies

• 200,000 units of Loya Milk 14g delivered to homes

• Activated in over 30 Modern Trade Outlets in Nigeria

• Deployed Visibility Materials in 1,600 retail outlets.

Objective

1. Create awareness and drive sales of Knorr seasoning products among retailers and consumers.
2. Engage with key opinion leaders and retailers to promote the Knorr brand and products.
3. Provide an immersive brand experience through interactive games and activities.
4. Amplify the brand's presence through out-of-home advertising and live streaming.

 

Solution

The Knorr Market Storm Activation was a multi-faceted campaign that included a range of activities and promotions. These included:

- Market storm activation with drone deployment and giant Knorr cube
- Brand engagement through interactive games and activities
- Sampling of Knorr products and special food delicacies
- Engagement with key opinion leaders and retailers
- Out-of-home advertising and live streaming

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Result

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The Knorr Market Storm Activation was a resounding success, achieving its objectives and exceeding expectations. The activation successfully created awareness and drove sales of Knorr seasoning products, while also engaging with key opinion leaders and retailers. The interactive games and activities provided an immersive brand experience, while the out-of-home advertising and live streaming amplified the brand's presence. Overall, the activation was a huge success, and it helped to reinforce Knorr's position as a leading seasoning brand in the market.
 

Objective

 

1. Create in-market awareness and generate excitement among shoppers in open markets.

2. Promote product trials and educate shoppers about the brand.

3. Achieve sales of at least 500 product units.

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Solution

 

1. Activation methodology:

    1. Edu-tainment (traditional dance troupe, DJ, comedic entertainment)

 

    2. Sampling (wet sampling, dry sampling of products)

 

    3. Sales (partnership with drinks and food stores, sales team)

 

4. Product promotion (sampling, product education, sales incentives)

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Result

 

1. Engaged with over 2,000 shoppers and retailers

 

2. Sampled over 700 shoppers

 

3. Sold 251 units of products

 

4. Generated interest among resellers for stocking products.

Objective

 

The objective of our "Spend and Win" campaign was to engage participants across Lagos and Abuja outlets, offering them a chance to win a VIP viewing experience of the UEFA Champions League final at a beach house. The campaign aimed to drive shopper participation by encouraging them to scan QR codes on various promotional materials, including display screens, flyers, and roll-up banners, all of which highlighted the grand prize.

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Solution

To enable us to get a winner from the total of 19,756 shoppers shortlisted. Their details were printed on paper, cut into pieces, and used to randomly select the winner. The event took place at Prince Ebeano Supermarket, with representatives from the National Lottery Board, Federal Competition & Consumer Protection Commission, Nigeria Info FM, and the Mastercard Team in attendance. Mr. Robert Akinmoladun emerged as the winner of the grand prize, along with Damola Akinmoladun and Jadesola Akinmoladun as the two additional winners.

 

Result

 

The result was a meticulously organized three-day priceless experience for the winner and his companions. The journey began with a warm welcome at Mastercard's office, followed by lunch at FourPoints by Sheraton, and a relaxing spa treatment at Oriki. They were then lodged at Salt Beach for the weekend. The experience included a performance by Crayon at the beach and an exclusive UEFA Champions League final viewing with Joseph Yobo. To cap off their unforgettable experience, we created another priceless moment with a special shopping experience.

Objective

 

1. Endear Cowbell, Twisco, and Top Tea to Muslim faithfuls during Ramadan.

 

2. Sample 250,000 Muslim faithfuls during Ramadan.

 

3. Increase sales during Ramadan.

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Solution

 

1. Activated in-store promotions and sampling in 12 locations, 150 mosques, and neighborhoods.

 

2. Offered wet and dry sampling of Cowbell, Twisco, and Top Tea.

 

3. Provided Sunvita cereal samples.

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Result

 

1. Achieved 155% of the sampling target, sampling 388,173 Muslim faithfuls.

 

2. Sold 4,034 cases, achieving 81% of the sales target.

 

3. Cowbell emerged as the best-selling product.

Objective

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We were tasked with a campaign objective to foster a strong connection between Cowbell, Twisco, and Top Tea and their target audience. The goal was to sample 250,000 Muslim faithfuls during the Ramadan season, leveraging the period to boost sales.

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Solution

 

The 28-day activation was conducted across 12 locations, encompassing 150 mosques and neighborhoods in Lagos and the South-West region. We facilitated an immersive experience during the mosque's fasting break, allowing people to sample the various products. This initiative significantly boosted sales for Cowbell, Twisco, and Top Tea.

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Result

 

We exceeded our sampling target by an impressive 155%, successfully reaching 388,173 individuals through a comprehensive approach that included wet, dry, and cereal sampling. This extensive engagement not only broadened our reach but also fostered greater brand affinity. Furthermore, we achieved 98% of the projected sales, demonstrating the effectiveness of our strategy in driving product uptake and consumer interest.

Objective

 

The objective of the campaign is to engage and reward 70,000 Mastercard users, elevate top-of-mind awareness of the Mastercard brand, and incentivize shoppers to choose Mastercard over cash. Additionally, the campaign aims to create an unforgettable experience for one lucky Mastercard holder by offering them the exclusive opportunity to watch the UEFA Champions League Finals alongside their favorite football idol and entertainer at a private beach resort.

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Solution

To leverage the UEFA sponsorship for increased brand advocacy and awareness. This activation was done in over 8 Prince Ebeano outlets across Lagos, and Abuja. This solution aimed to drive card transactions, reward brand loyalty, and establish enduring connections with the consumer and the brand MasterCard, ultimately enhancing Mastercard's market presence. Also made use of influencer marketing to drive awareness and participation.

 

Result
 

The campaign successfully engaged 73,470 Mastercard users, surpassing the target of 70,000 and achieving a 105% increase. This remarkable engagement demonstrated the effectiveness of our strategy in elevating brand awareness and motivating shoppers to use Mastercard instead of cash.

Objective

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1. Increase consumer adoption of Reel Fruit products.

2. Drive sales through a sampling drive.

 

Solution

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1. Conducted a sampling drive across four modern trade outlets in Lagos State.

2. Offered consumers an experience of Reel Fruit's coconut flavors and other products.

3. Implemented a lucky dip mechanics for shoppers who purchased products worth N10,000.

 

Result

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1. Sampled 1,880 shoppers across four locations.

2. Recorded N553,200 in sales from the lucky dip mechanics.

3. Sold 371 units of Reel Fruit products.

4. Rewarded 55 shoppers with branded gift items and electronics.