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Koolkids talks: Sports as a never-dying consumer passion point

Updated: Feb 28, 2023

In the realm of business, longevity is somewhat of a hat trick. This is because it is hard to get, but very possible. The rapid change in consumer needs has illuminated the need for sustainable marketing strategies. Leveraging passion points gives brands a better chance of developing loyal customers. Brands need to demonstrate to their clients that they are sincerely dedicated to it. Every brand will have a different approach to this. Sports are one method with a proven track record of impact. In this article, we’ll explore some of the ways you can get your customers to show the same kind of loyalty as football fans. So, whether you’re a fan of the sport or not, read on for some helpful tips.

The Intense Loyalty of Football Fans

Do you know the intense loyalty football fans have for their team? the kind that will always be there for them? the kind of passion that has been woven deeply into the culture and has been passed down from generation to generation. As a brand, you should be striving for the same kind of loyalty from your customers. It’s not easy to achieve, but it’s definitely worth it. There are a few things you can do to foster that kind of loyalty. According to Topend Sports, football is the most popular sport in the world, with over 3.5 billion fans globally. This means that football is enjoyed by roughly half of the world’s population. This opens doors to new opportunities to connect with customers. 

How brands can leverage this passion point for Customer Loyalty

So what’s the key to getting this level of loyalty from your customers? Here are three ways brands can connect better with football fans:

1. Leverage the “unpopular” culture within the community: In order to build brand loyalty, brands can associate themselves with identified communities that comprise the game. Burger King once identified and associated its brand with the football gaming community by hosting competitions and rewarding fans online. This resulted in an increase in brand mentions, engagement, awareness, and product trials. 

2. Connect with them on a personal level. Fans feel a connection to their team because they share common values and interests. Brands can create this same kind of connection with their customers by identifying what they care about and resonating with those values. Creating customized, branded football kits for fans is a good example. It adds a level of exclusivity and a personal touch to the experience.

3. Create exclusivity using digital experiences: Fans feel like they’re part of the team, and they’re proud to wear the team’s colours and cheer on their players. You can create the same feeling of connection with your customers by giving them access to exclusive content, providing them with customer support, and letting them be a part of your community using exclusive NFTs that give them access to a locker room Virtual reality experience before a big game.

Finally, football fans are among the most devoted customers. They are devoted to their team and will go to any length to show their support. One way to capitalize on this never-ending passion is to optimize the consumer experience. This enables your brand to resonate with the identity of that community. If you can accomplish these goals, you will be well on your way to developing the same level of loyalty between your customers and your brand that football fans have for their team.

Reach out to us today and let us help you connect better with your consumers using tech, insights gained from intelligence over time.


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