Unique Events. Delivered.

Drive brand and business goals with hyper-personalised unique experiences tailored to the needs of our clients.

NBC 2024 SALES CONVENTION (GREATER NIGERIA)

THE BACKGROUND

The NBC Sales Conference aims to inspire and motivate the sales team by celebrating their 2023 achievements and planning for 2024. The event will acknowledge past successes, reward high performers, and strategize for the upcoming year. Key elements include seamless execution of kit shipments, guest arrivals, hotel experiences, event flow, multimedia presentations, virtual participation, and impressive spatial branding.

SOLUTION

We focused on three key pillars: Experience, Expression, and Operations.

Experience Concept: We distilled the concept into “The Bottle’s Journey,” considering NBC’s products, people, and partners.

Experience Design: We tailored experiences to cover the entire guest journey from arrival to departure, including logistics and operational mapping.

Creative Design: We visualized and executed creative designs aligning with the brand's iconic attributes.

Additionally, we organized a gala night to recognize individuals for their hard work and perseverance, providing an opportunity for NBC staff to mingle and enjoy themselves.

THE RESULT

The NBC Sales Conference was a resounding success, with over 400 guests in attendance.. The "Bottle’s Journey" concept created a memorable and engaging experience from arrival to departure, ensuring smooth logistics and operations. The visual designs, aligned with NBC’s brand attributes, received widespread praise for their creativity and execution. The gala night was a highlight, recognizing individuals for their hard work and perseverance. MC Rhelax's energetic performance ensured an enjoyable evening for all, fostering a sense of camaraderie and celebration among NBC staff and partners.

AGF GREEN FINANCE CONFERENCE

THE BACKGROUND

The African Guarantee Fund (AGF) hosted its 9th Green Finance Conference in Lagos, Nigeria themed "Harnessing Africa's Private Sector for Fulfilling the 2015 Paris Climate Agreement." The conference was to bring together government representatives, financial industry leaders, development finance professionals, green energy experts, regulators, and green SME project owners to discuss financing for environmentally conscious SMEs in Africa.

SOLUTION

To achieve these objectives, we organized a four-day event including a conference session, media briefing, and training program. We provided strategic branding and efficient crowd control, facilitating discussions on green SME financing and generating press coverage. The training, led by the Frankfurt School, covered climate change basics, green financing, and renewable energy risks and opportunities.

THE RESULT

The AGF Green Finance Conference received positive feedback, with attendees highlighting the informative and beneficial aspects of it. As a result of our efforts, we successfully hosted over 100 guests and trained more than 50 participants. The event garnered over 20 PR mentions from top Nigerian news outlets and achieved high engagement on social media, significantly enhancing the visibility and impact of the AGF Green Finance Conference.

MASTERCARD FRAUD AND CYBER RESILIENCE FORUM

THE BACKGROUND

The objective of the campaign was to facilitate a gathering among fintech companies to showcase Mastercard's dedication to the industry's expansion and advancement. By utilizing this forum, Mastercard aimed to assist the fintech community in growing as an ecosystem and identifying opportunities for industry growth.

SOLUTION

To create an unforgettable experience, we meticulously crafted every detail of the event layout.
We aimed to create an environment that not only facilitated knowledge sharing but also made engagement effortless and enjoyable. By blending aesthetics with functionality, we ensured that every element of the event contributed to a seamless and enriching experience for all participants.

THE RESULT

The event successfully brought together leading fintech companies, showcasing Mastercard's unwavering commitment to the industry's growth and advancement. The meticulously designed layout and thoughtfully arranged networking areas facilitated over 300 meaningful connections, significantly enhancing the collaborative atmosphere.

MTN FBB CONFERENCE

THE BACKGROUND

We were tasked to organize the MTN FBB Partner's Forum LSW. The event's purpose was to express gratitude to customers for their participation in the fixed broadband service and to appreciate the dedication of MTN FBB partners in promoting broadband adoption within their communities. The agency was responsible for designing the event layout, setting up stages, deploying visibility materials and creating a memorable experience.

SOLUTION

We crafted an unforgettable experience that began with an engaging morning session where we meticulously arranged an educational forum where partners could learn how to enhance their services for MTN.

As the day transitioned into evening, we transformed the venue into a serene and inviting dinner setting. Partners and loyal customers could unwind and network in a relaxed atmosphere. Our team handled every detail, from the set-up and branding to the souvenirs and branded shirts for the staff and partners.

THE RESULT

The event was a resounding success, achieving a perfect blend of education and relaxation.

Our meticulous attention to detail, from the set-up and branding to the souvenirs and branded shirts, ensured a cohesive and memorable experience. The event not only strengthened relationships but also reinforced MTN's commitment to its partners and customers, making it a standout success.

AFAWA FINANCE SERIES

THE BACKGROUND

AFAWA (Affirmative Finance Action for Women in Africa) collaborated with the African Development Bank Group and African Guarantee Fund to create a women's Finance series—an initiative empowering women with essential financial skills for informed decision-making. The program is to help build a supportive community through mentorship programs and online platforms, fostering connections, shared experiences, and guidance in the journey to financial empowerment.

SOLUTION

We organized a 3-day power-packed conference session, an engaging media briefing session, and an extensive Capacity Development Training Session. Each plays a pivotal role in advancing the AFAWA initiative.
We extended invitations to esteemed speakers, which included Lamin Barrow, Dr. Fatima Abdullahi, His Excellency Michel Deelen, Jules Ngankam, and Dr. Beth Dunford. Mrs. Ogbonna G. M, Permanent Secretary of the Ministry of Finance, delivered noteworthy addresses.

THE RESULT

The AFAWA Finance Series received positive feedback, with attendees highlighting the informative and beneficial aspects of the guarantee mechanism for women-owned SMEs in Nigeria. The audio-visual event achieved high engagement on LinkedIn, Twitter, YouTube, and Facebook, demonstrating successful real-time engagement across diverse social and professional networks.

MASTERCARD UCL VIEWING EVENT - GHANA

THE BACKGROUND

Mastercard aimed to use football's irresistible allure to highlight its digital solutions, forging a deeper connection with consumers beyond financial transactions. The goal was to position the brand as an enabler, turning football hopes into realities and bridging the gap between Mastercard and the passionate world of Nigerian football enthusiasts.

SOLUTION

We created a concept that was built around the passion point of football and linked it to shopping and product usage.

The MasterCard showcase in Ghana featured two themed areas. One represented the streets of Istanbul outside, and the other welcomed guests to the UEFA final match inside. Attendees included customers, partners, regulatory boards.

THE RESULT

Mastercard's successful campaign saw increased social media engagement with over 13k+ impressions, positive testimonials, global media coverage, and fruitful partnerships. Post-event surveys confirmed a notable rise in brand recall and affinity among attendees, highlighting the campaign's effectiveness in addressing marketing challenges.

Stanbic IBTC POLO EVENT

THE BACKGROUND

Stanbic IBTC Bank sponsored April tournaments, including the Easter Cup, where elite players nationwide competed for the grand trophy. The lineup featured events like the Ladies Invitational Cup and the President’s Cup.

SOLUTION

We targeted a specific customer segment by inviting them to an event, rewarding their loyalty as a form of appreciation, and leveraging the occasion to enhance brand awareness for Stanbic.

THE RESULT

Over 1000 individuals were in attendance, significantly boosting Stanbic IBTC brand awareness among the upper-class, while concurrently expressing appreciation to their loyal customers.

Stanbic BLUE BLOSSOM

THE BACKGROUND

Stanbic IBTC sought to become the top partner for youth development in Nigeria, focusing on inspiring and empowering individuals aged 18 to 35. Goals included equipping youth with essential skills, boosting digital service engagement, and promoting entrepreneurship. The campaign aimed to address the intensified competition in the financial sector and capture the largest segment of Nigeria's population.

THE SOLUTION

Through experiential marketing, we leveraged social media, strategic emails, impactful events, and influential partnerships to emphasize knowledge and skill-building for self-reliance and leadership. Our detailed hybrid launch event provided an immersive experience for customers to understand the Blue Blossom account.

THE RESULT

The Stanbic IBTC Youth Leadership Series 2023, held at Yaba College of Technology, drew over 700 attendees with diverse speakers
Genuine interest to join the community by guests both physically and virtually.
Exhibitors were able to sell their wares and network with guests.

MASTERCARD FINTECH/FIRESIDE CHAT

THE OBJECTIVE

The event aimed to enhance the fintech ecosystem's growth and development through knowledge sharing, networking, investment, collaboration, market insights, and thought leadership.

Our client required a veritable platform to achieve the event objective.

THE SOLUTION

We provided a veritable platform for discussion with individuals working across various fintech verticals, which enabled them to define the future of the ecosystem in finance, payments, and banking.

We established a meeting point for CEOs of top fintech organizations to network and share like-minded ideas.

THE RESULT

The event nurtured the expansion and advancement of the fintech ecosystem by facilitating the exchange of knowledge, networking opportunities, collaboration, insights into the market, and the dissemination of thought leadership.

MASTERCARD UCL FINAL VIEWING EVENT

THE OBJECTIVE

MasterCard wanted to showcase to both consumers and governing bodies the various activities the brand has undertaken recently. Inform partners about the various Mastercard assets available for them to use in leaving a lasting impact on their brand image. Craft a priceless experience for regulators, partners, and football enthusiasts among our customers, providing an atmosphere that truly fuels their passion for the game.

THE SOLUTIONS

To overcome this challenge, we devised a Priceless experiential marketing event aligning with football passion. We created the street of Istanbul.

Key strategies included unifying the global love for football, creating immersive experiences, and leveraging partnerships. Our diverse media channels ranged from video content for a global audience and social media for real-time interaction, documenting the journey and fostering connectivity.

THE RESULT

Mastercard's triumphant campaign witnessed a surge in social media engagement, surpassing 15,000 impressions, along with positive testimonials, extensive global media coverage, and successful partnerships. Post-event surveys substantiated a significant increase in brand recall and affinity among attendees, underscoring the campaign's success in overcoming marketing challenges.

ONEHEALTH BY AXA MANSARD HOSPITAL LAUNCH

THE OBJECTIVE

The primary objective is to introduce the Onehealth Medical Center to internal and external stakeholders as well as the public. Our goal was to curate an immersive experience for attendees, providing a comprehensive showcase of the medical facility. The key focus was to ensure the seamless execution of the launch to reach all stakeholders effectively, and foster a strong and positive impression of the new medical center

THE SOLUTION

We created a Casually Sophisticated Lifestyle event called Martini Brunch Club
Martini Brunch Club is a platform that connects consumers to curated experiences utilizing the art of food, drinks, fashion, and music in a relaxed ambiance as connecting dots to lifestyle expression
Drove Liquid on Lips, awareness, and sales opportunities.

THE RESULT

The center was unveiled by an esteemed guest, in the person of the President of the Medical Women Association of Nigeria, Mrs Ibirinke Sodeinde.
In attendance was also the CEO of Axa Africa Health, Khaled el Shaarany, CEO of Axa Mansard Health Tope Adeniyi, Country Manager and Medical Director of One Health Dr Misbah Olelolo, and other invited guests.

MARTINI BRUNCH

THE PROBLEM

Martini Brunch wanted to position itself as the ultimate platform connecting discerning consumers The goal was to leverage the key elements of food, wine, fashion, art, music, and a laid-back ambiance. Simultaneously, the campaign aimed to drive the concept of "Liquid On Lips," enhancing brand awareness and fostering greater affinity towards Martini products.

THE SOLUTION

THE RESULT

The campaign yielded outstanding results, with over 100 elite guests in attendance and a notable improvement in sales opportunities,

The event drew a crowd of 85+ people, and the impact extended further with influencers amplifying posts on Instagram, contributing to heightened visibility and engagement. Additionally, the sales of Martini Rose experienced positive growth during the campaign.

2022 STANBIC IBTC AFRICA-CHINA EXPO CONFERENCE EXHIBITION

THE PROBLEM

Stanbic IBTC had developed a trading service in collaboration with China and this service allows people to order goods in China via a liaison and pay through the Stanbic IBTC trade account but the account uptake has been slow and Nigerians are not aware of it.

THE SOLUTION

Host a conference and exhibition in collaboration with the Chinese government to display vendors from both Nigeria and china and educate the general public on the different financial opportunities that lie within this partnership.

THE RESULT

Stanbic IBTC helped educate existing and potential traders with China on goods and services that bring more returns with the Masterclass.
Positioned Stanbic IBTC as experience partner for all things trade related with China.
Grew account uptake to over 20%

MTN SALES & DISTRIBUTION CONFERENCE

BACKGROUND

MTN Sales Conference seeks re-energize and motivate its stakeholders towards achieving the 2022 goals and shared ambition.

We developed the theme and creative and exciting ways for the audience to interact, be productive and have fun.

RESULTS

500 staffs and partners shared their feedback about the event via a survey.
The client was satisfied with the execution of the 3 days conference

PERNOD RICARD BUSINESS CONFERENCE

BACKGROUND

PRN Sales & Marketing Convention was to review the 2016 business performance, reward and prepare the team for ground breaking heights in 2017

It was also held to sensitize both internal and external stakeholders on living organizational values and the importance of team work

RESULTS

Over 200 staff and trade partners were in attendance
Performances were rewarded
Overall 2017 business objective and target was set

Stanbic IBTC Youth Leader Series 2022

THE BACKGROUND

Stanbic IBTC holds an annual youth conference with the aim of empowering the younger generation on the journey of achieving their goals. Due to an observation that saw the obstacles the youth face we hosted an informal conference where youths are invited to listen to individuals and top leaders within sectors they admire and learn how they achieved.

THE RESULT

Stanbic IBTC helped encourage our attendees through the outlay of speakers at the event .
Increase in uptake of the @ease wallet account as over 500 students opened accounts with a minimum deposit of N5,000 naira.
Increase in followership on Stanbic IBTC owned social media accounts
Over 1400 students attended the event.

NBC COMMERCIAL CONVENTION

BACKGROUND

Host a two-day event for the NBC Commercial Convention
Bring together the Commercial team across the country.

RESULTS

Over 1,500 staff from 5 regions came together for the Convention
Participants gather together to enjoy strong bonding, interaction, networking and fun.
Top performing staff were awarded and rewarded at the Gala Night

MARRIOTT LAGOS IKEJA LAUNCH

BACKGROUND

The Launch of Marriott Lagos hotel in May 19th, 2021.
The c-suite event was graced by former president Olusegun Obasanjo, His excellency Governor Sanwo-Olu, the Oni of Ife, and 275 special guest.
An AR display of 250 rooms
A celebrity concert – Night of celebration

PROMASIDOR FAMILY ONE LOVE FEST- SALAH MEAT & GREET

BACKGROUND

The second phase of the Promasidor One Love Holiday Fest; Meat & Greet Salah Activation. The event was held on Monday, 12th August 2019 in three (3) locations in Nigeria. Ilorin: Emir’s Palace | Kano: Kano Zoo, Zoo rd. | Yola: Old Polo Ground. The activation was a CSR activity that embodied the essence of the salah celebration, also uniting the strategic brands of Promasidor in the event. The objectives were to create an experiential engagement stage to drive affirmative consumer behavior towards the various Promasidor brands, build affinity with the brands with the kids and by extension their parents and guardians in an exciting environment

RESULTS

Over 10,000+ attendees in total ranging from children, Teenager/Youths, Parents were engaged at the event. Branding - Ilorin: Emir’s Palace Kano: Kano Geographical zoo, Yola: Old Polo Ground Locations were branded with Onga, Loya, Cowbell and items to spotlight consciousness and awareness
We sampled 5000+ in total ranging from children, Teenager/Youths, Parents.

We employed the of services Neighbourhood security as well as Station security to ensure safety of lives and activation non-violent.

Stanbic ibtc Customer Week

Objective

1. Improve Stanbic IBTC's products and services through customer feedback.

2. Strengthen brand trust.

3. Enhance customer engagement.

Result

The event was successfully executed, with attendees engaging positively with the product presentations, town hall discussions, and networking opportunities. The event achieved its objectives, strengthening brand trust, enhancing customer engagement, and gathering valuable feedback to improve Stanbic IBTC's products and services.

Solution

1. Host a Customer Week event with experience pillars:
1. Product Presentation: Showcase latest products and services.
2. Town Hall: Drive discussions and interactive sessions between staff and customers.
3. Networking: Facilitate connections among customers and staff.
4. Utilize a fireside chat format for thought leaders to share insights.
5. Provide noiseless headphones for attendees to hear product presentations.

Promasidor Distributor's Conference

Objective

1. Celebrate the success of top distributors and recognize their contributions to the brand's growth.
2. Enhance product knowledge and sales techniques among distributors through interactive sessions and training.
3. Foster networking opportunities and team building among distributors, promoting a sense of community and collaboration.
4. Reaffirm the brand's commitment to innovation, excellence, and expansion, inspiring distributors to strive for bigger, bolder, and better achievements.

Solution

The 2024 Promasidor Distributor's Conference was designed to be an immersive and memorable experience, themed around the concept of "Bigger, Bolder, Better." The conference featured interactive sessions, training, and workshops to enhance product knowledge and sales techniques. The event also included recognition and celebration of top distributors, as well as networking opportunities and team-building activities.

Result

The 2024 Promasidor Distributor's Conference was a resounding success, achieving its objectives and leaving a lasting impact on attendees. The conference successfully celebrated the success of top distributors, enhanced product knowledge and sales techniques, and fostered a sense of community and collaboration among attendees. The event also effectively reaffirmed the brand's commitment to innovation, excellence, and expansion, inspiring distributors to strive for bigger, bolder, and better achievements in the year ahead.

Father's Day Celebration Unilever

Objective

1. Appreciate and recognize Unilever's male staff.

2. Foster a supportive work environment.

3. Acknowledge the unique influence fathers have on company culture and success.

4. Bonding and engagement among staff.

Solution

1. Organized Father's Day events at Unilever Oregun and Agbara.

2. Featured guest speakers, health talks, and interactive activities (Sip n Paint, Live band, culinary competition).

3. Provided refreshments and entertainment.

4. Branded venues with media walls, lights, crawlers, and balloons.

Result

1. Successfully executed Father's Day celebrations at both locations.

2. Appreciated and recognized Unilever's male staff.

3. Fostered a supportive work environment through bonding and engagement activities.

4. Received positive feedback on event ambiance, branding, and entertainment

MTN ASAP

Objective

Anti- Substance Abuse project (ASAP) is a multi - stakeholder initiative spearheaded by MTN foundation to deliver interventions that contribute to significant reduction in

the rate of first time users of addictive substances and drugs amongst young Nigerians aged between 10 and 25 years. The foundation partnered with NDLEA and UNODC to ensure the message gained a wider audience as these organisations are aligned with the initiative purpose.

Solution

ASAP Advocacy Walk: A 1–4 km walk in state capitals or city centers, led by top government officials, included a warm-up session and featured placards, banners, and public address systems to spread #ASAP messaging and raise public awareness.

ASAP State/National Conference: The MTN Foundation hosted stakeholder conferences aligned with the 2024 national theme, “The Evidence is Clear: Invest in Prevention”.

Drug Education Series & National Inter-school Competitions: A partnership between MTN Foundation, NDLEA, and State Ministries enlisted 56 schools across 11 states, engaging 28491 students in a blend of drug education and academic competitions, leveraging technology and offering prizes.

Result

Project ASAP 2024 was executed across 12 states from January to December 2024, employing a comprehensive, multi-sectoral, and collaborative approach.
An advocacy walk was organized in Lagos, Abuja, and Rivers, attracting a total of 2,628 participants. The campaign against drug abuse was promoted through placards and direct engagement with people on the streets.
The ASAP State/National Conference took place in Abuja and Lagos, drawing prominent figures from various sectors, including health, education, and traditional leadership. In Lagos, the event was graced by the Oba Oniru, while the NDLEA Commandant and other dignitaries attended the Abuja conference. Discussions focused on innovative strategies to combat drug abuse in society.

MasterCard UCL Viewing Event Nigeria 2024

Objective

The campaign objectives were multifaceted. Firstly, the goal was to leverage Mastercard's position as the global financial sponsor of the UEFA Champions League to create a unique and engaging live viewing experience for the championship match. Secondly, by using football as a unifying theme, Mastercard aimed to educate partners on the various assets and opportunities available to them through Mastercard, demonstrating how these can be used to create lasting impressions of their brand among customers. The event sought to both entertain and inform, building stronger connections between Mastercard and its partners.

Solution

We meticulously recreated the Wembley Stadium atmosphere, allowing guests to immerse themselves in an authentic stadium experience. Nigerian football legend Jay Jay Okocha was on hand to engage with the audience, offering insightful match analysis and sharing his experiences. The event also featured a live performance by Crayon, who serenaded the guests with his music. Our dynamic host, Chisom, kept the energy high by interacting with attendees both before and after the match, ensuring a lively and engaging experience. The combination of these elements created an unforgettable event that truly resonated with the audience.

Result

The event successfully forged a strong connection between Mastercard and football, showcasing Mastercard not just as a financial entity but as a vibrant lifestyle brand deeply rooted in the passions of its customers. Attendees were impressed by the diverse range of assets and offerings Mastercard presented, highlighting its versatility and value beyond traditional financial services. Nostalgic moments created during the event fostered a sense of brand recall and affinity, ensuring that guests left with a lasting impression of Mastercard as a dynamic and innovative brand that resonates with their lifestyle and interests.

MasterCard UCL Viewing Event Ghana 2024

Objective

Solution

We crafted a vibrant ive viewing experience at the prestigious Kempinski Hotel Ghana for its esteemed partners and guests. The atmosphere was carefully curated to be friendly and relaxed, setting the stage for an unforgettable evening of football excitement. To enhance this experience,To enhance the experience, top Ghanaian artist Samini serenaded the attendees. Additionally, the host, Giovanni, engaged with the guests, fostering interaction.
This thoughtful combination of football, music, and interactive hosting ensured that the event was not just about watching the game but also about creating lasting connections and impressions for Mastercard and its partners.

Result

Promasidor EOY Party

Objective

1. Provide access to basic healthcare services

2. Promote health awareness and education

3. Enhance community health monitoring

4. Build trust and strengthen community relationships

5. Plan and execute a seamless event

6. Ensure 100% participation of locals

7. Develop a top-notch look and feel for the event

Solution

1. Event planning and execution

2. Partnership with Key Opinion Leaders (KOLs) to engage locals

3. Development of educational materials and health awareness programs

4. Provision of basic healthcare services, such as medical screenings and consultations

5. Design and implementation of a visually appealing event setup

6. Safety and security measures to ensure a secure environment

Result

1. Successful Event Execution: The event was executed seamlessly, with no major issues or concerns.

2. High Community Engagement: Achieved 100% participation of locals, exceeding expectations.

3. Improved Health Awareness: Successfully promoted health awareness and education among the community.

4. Enhanced Community Health Monitoring: Established a framework for enhanced community health monitoring.

Promasidor Knicks and Knacks event plug in

Objective

1. Induce trial of Twisco through wet sampling.

2. Drive product knowledge and awareness.

3. Create Top of Mind Awareness (TOMA) for Twisco.

Solution

1. Wet sampling of Twisco (hot, iced cold, and shakes) at the Knicks & Knacks event.

2. Product knowledge and awareness drives through engagement with consumers.

Result

1. Sampled 459 consumers, with a preference for iced cold Twisco and Twisco shakes.

2. Positive feedback from consumers, particularly young mothers, on the product's taste and potential for creative recipes.

Promasidor WIMBIZ

Objective

1. Create brand presence at the WIMBIZ event.

2. Increase Top of Mind Awareness (TOMA) for Twisco, Cowbell Coffee, and Onga.

3. Induce brand trial among attendees.

Solution

1. Sampling of Twisco, Cowbell Coffee, and Onga at the event.

2. Strategic plug-ins to reach the target audience.

3. Offering attendees a choice between hot coffee and iced cold chocolate beverages

Result

1. Sampled 1,987 attendees with Twisco, 1,136 with Cowbell Coffee, and 1,892 with Onga.

2. Achieved 88% of the sampling target.

3. Positive feedback from attendees on the sampling experience.

Unilever Christmas Activity

Objective

1. Create a festive Christmas atmosphere in the office space.

2. Boost staff morale and engagement through a seasonal celebration.

Solution

1. Transformed the office space with Christmas decorations and themes.

2. Implemented festive elements, such as lights, garlands, and Christmas trees.

Result

1. Successfully created a festive and joyful atmosphere in the office space.

2. Enhanced staff morale and engagement through the Christmas celebration.

3. Fostered a sense of community and teamwork among employees.

Unilever Rema Tour Plugin

Objective

1. Create an immersive experience showcasing Close-Up benefits.

2. Drive product sampling and encourage user-generated content.

Solution

1. Activated engaging activities (karaoke, lucky dip, photo booth).

2. Offered exclusive Close-Up packages in the VIP area.

3. Deployed sales stand and educated guests on Close-Up benefits.

Solution

1. Activated engaging activities (karaoke, lucky dip, photo booth).

2. Offered exclusive Close-Up packages in the VIP area.

3. Deployed sales stand and educated guests on Close-Up benefits.

Result

1. Engaged 3,800 consumers and sampled 3,800.

2. Sold 181 units, totaling ₦153,850.

3. Created memorable experiences for attendees.

Mastercard Ivory coast Fintech Forum

Objective

1. Create a conducive environment for the Mastercard Fintech Forum in Ivory Coast.

2. Host a successful conference for selected persons to discuss fintech and its impact.

Solution

1. Transformed a space into a conference venue with necessary arrangements, including refreshments and seating.

2. Organized a conference featuring expert speakers to discuss fintech and its impact.

Result

1. Successful Conference Execution: The Mastercard Fintech Forum was successfully executed, with a transformed space that provided a conducive environment for attendees.

2. High Attendee Engagement: The conference featured expert speakers who facilitated engaging discussions on fintech and its impact, resulting in high attendee participation and engagement.

3. Positive Feedback: Attendees provided positive feedback on the conference organization, content, and overall experience.

GOLDEN PENNY @ lagos food fest

Objective

1. Increase Top of Mind Awareness (TOMA) and brand recall through strategic visibility.

2. Drive product trial, conversion, and increased purchase frequency with both wet and dry sampling.

3. Engage consumers through attractive setup, interactive games, and activities to enhance brand interaction and endearment.

Solution

1. Strategic visibility through the Streetz Food Platform.

2. Wet and dry sampling to drive product trial and conversion.

3. Attractive setup, interactive games, and engaging activities to enhance brand interaction.

Result

1. Sampled 2,154 consumers with wet sampling and 1,198 with dry sampling.

2. High demand for Golden Penny Spaghetti and Semovita.

3. Positive feedback on unique sampling activities, such as garri and groundnut.

4. High engagement at the media wall and significant purchases driven by spin-and-win engagement.

GOLDEN PENNY @ STREETZ FOOD NAIJA

Objective

1. Increase Top of Mind Awareness (TOMA) and brand recall through strategic visibility.

2. Drive product trial, conversion, and increased purchase frequency with both wet and dry sampling.

3. Engage consumers through attractive setup, interactive games, and activities to enhance brand interaction and endearment.

Solution

1. Strategic visibility through the Streetz Food Platform.

2. Wet and dry sampling to drive product trial and conversion.

3. Attractive setup, interactive games, and engaging activities to enhance brand interaction.

Result

1. Increased brand awareness and recall among the target audience.

2. Improved product trial and conversion rates.

3. Enhanced brand interaction and endearment through engaging activities.

AGM

Objective

1. Review the financial performance of 2023

2. Foster stakeholder engagement

3. Inform stakeholders on the direction for 2024

Solution

1. Provided stage, branding, and decor elements

2. Organized attendance of staff, stakeholders, partners of Stanbic IBTC and Stanbic Bank

3. Utilized branding collaterals, stanchions for crowd control, and accessible venue

Result

1. Objectives set for the AGM were achieved

2. Effective branding and promotion of Stanbic IBTC

3. Smooth execution of the event with good crowd control and accessibility