Unique Events. Delivered.

THE BACKGROUND

AFAWA (Affirmative Finance Action for Women in Africa) collaborated with the African Development Bank Group and African Guarantee Fund to create a women's Finance series—an initiative empowering women with essential financial skills for informed decision-making. The program is to help build a supportive community through mentorship programs and online platforms, fostering connections, shared experiences, and guidance in the journey to financial empowerment.

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SOLUTION

We organized a 3-day power-packed conference session,  an engaging media briefing session, and an extensive Capacity Development Training Session. Each plays a pivotal role in advancing the AFAWA initiative.
We extended invitations to esteemed speakers, which included Lamin Barrow, Dr. Fatima Abdullahi, His Excellency Michel Deelen, Jules Ngankam, and Dr. Beth Dunford. Mrs. Ogbonna G. M, Permanent Secretary of the Ministry of Finance, delivered noteworthy addresses.

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THE RESULT

The AFAWA Finance Series received positive feedback, with attendees highlighting the informative and beneficial aspects of the guarantee mechanism for women-owned SMEs in Nigeria. The audio-visual event achieved high engagement on LinkedIn, Twitter, YouTube, and Facebook, demonstrating successful real-time engagement across diverse social and professional networks.

THE BACKGROUND

Mastercard aimed to use football's irresistible allure to highlight its digital solutions, forging a deeper connection with consumers beyond financial transactions. The goal was to position the brand as an enabler, turning football hopes into realities and bridging the gap between Mastercard and the passionate world of Nigerian football enthusiasts.

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SOLUTION

We created a  concept that was built around the passion point of football and linked it to shopping and product usage.  

The MasterCard showcase in Ghana featured two themed areas. One represented the streets of Istanbul outside, and the other welcomed guests to the UEFA final match inside. Attendees included customers, partners, regulatory boards. 
 

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THE RESULT

Mastercard's successful campaign saw increased social media engagement with over 13k+ impressions, positive testimonials, global media coverage, and fruitful partnerships. Post-event surveys confirmed a notable rise in brand recall and affinity among attendees, highlighting the campaign's effectiveness in addressing marketing challenges.

THE BACKGROUND

Stanbic IBTC Bank sponsored April tournaments, including the Easter Cup, where elite players nationwide competed for the grand trophy. The lineup featured events like the Ladies Invitational Cup and the President’s Cup.

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SOLUTION

We targeted a specific customer segment by inviting them to an event, rewarding their loyalty as a form of appreciation, and leveraging the occasion to enhance brand awareness for Stanbic.

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THE RESULT

Over 1000 individuals were in attendance, significantly boosting Stanbic IBTC brand awareness among the upper-class, while concurrently expressing appreciation to their loyal customers.

THE BACKGROUND

Stanbic IBTC sought to become the top partner for youth development in Nigeria, focusing on inspiring and empowering individuals aged 18 to 35. Goals included equipping youth with essential skills, boosting digital service engagement, and promoting entrepreneurship. The campaign aimed to address the intensified competition in the financial sector and capture the largest segment of Nigeria's population.

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THE SOLUTION

Through experiential marketing, we leveraged social media, strategic emails, impactful events, and influential partnerships to emphasize knowledge and skill-building for self-reliance and leadership. Our detailed hybrid launch event provided an immersive experience for customers to understand the Blue Blossom account.

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THE RESULT

The Stanbic IBTC Youth Leadership Series 2023, held at Yaba College of Technology, drew over 700 attendees with diverse speakers
Genuine interest to join the community by guests both physically and virtually. 
Exhibitors were able to sell their wares and network with guests.  

THE OBJECTIVE

The event aimed to enhance the fintech ecosystem's growth and development through knowledge sharing, networking, investment, collaboration, market insights, and thought leadership.

Our client required a veritable platform to achieve the event objective.

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THE SOLUTION

We provided a veritable platform for discussion with individuals working across various fintech verticals, which enabled them to define the future of the ecosystem in finance, payments, and banking. 

 

We established a meeting point for CEOs of top fintech organizations to network and share like-minded ideas.

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THE RESULT

The event nurtured the expansion and advancement of the fintech ecosystem by facilitating the exchange of knowledge, networking opportunities, collaboration, insights into the market, and the dissemination of thought leadership.

THE OBJECTIVE

MasterCard wanted to showcase to both consumers and governing bodies the various activities the brand has undertaken recently. Inform partners about the various Mastercard assets available for them to use in leaving a lasting impact on their brand image. Craft a priceless experience for regulators, partners, and football enthusiasts among our customers, providing an atmosphere that truly fuels their passion for the game.

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THE SOLUTIONS

To overcome this challenge, we devised a Priceless experiential marketing event aligning with football passion. We created the street of Istanbul.

 

Key strategies included unifying the global love for football, creating immersive experiences, and leveraging partnerships. Our diverse media channels ranged from video content for a global audience and social media for real-time interaction, documenting the journey and fostering connectivity.

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THE RESULT

​Mastercard's triumphant campaign witnessed a surge in social media engagement, surpassing 15,000 impressions, along with positive testimonials, extensive global media coverage, and successful partnerships. Post-event surveys substantiated a significant increase in brand recall and affinity among attendees, underscoring the campaign's success in overcoming marketing challenges.​

THE OBJECTIVE

The primary objective is to introduce the Onehealth Medical Center to internal and external stakeholders as well as the public. Our goal was to curate an immersive experience for attendees, providing a comprehensive showcase of the medical facility. The key focus was  to ensure the seamless execution of the launch to reach all stakeholders effectively, and foster a strong and positive impression of the new medical center

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THE SOLUTION

We created a Casually Sophisticated Lifestyle event called Martini Brunch Club
Martini Brunch Club is a platform that connects consumers to curated experiences utilizing the art of food, drinks, fashion, and  music in a relaxed ambiance as connecting dots to lifestyle expression
Drove Liquid on Lips, awareness, and sales opportunities.

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THE RESULT

The center was unveiled by an esteemed guest, in the person of the President of the Medical Women Association of Nigeria, Mrs Ibirinke Sodeinde. 
In attendance was also the CEO of Axa Africa Health, Khaled el Shaarany, CEO of Axa Mansard Health Tope Adeniyi, Country Manager and Medical Director of One Health  Dr Misbah Olelolo, and other invited guests. 

THE PROBLEM

Martini Brunch wanted to position itself as the ultimate platform connecting discerning consumers The goal was to leverage the key elements of food, wine, fashion, art, music, and a laid-back ambiance. Simultaneously, the campaign aimed to drive the concept of "Liquid On Lips," enhancing brand awareness and fostering greater affinity towards Martini products. 

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THE SOLUTION

We created a Casually Sophisticated Lifestyle event called Martini Brunch Club
Martini Brunch Club is a platform that connects consumers to curated experiences utilizing the art of food, drinks, fashion, and  music in a relaxed ambiance as connecting dots to lifestyle expression
Drove Liquid on Lips, awareness, and sales opportunities.

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THE RESULT

The campaign yielded outstanding results, with over 100 elite guests in attendance and a notable improvement in sales opportunities, 

 

The event drew a crowd of 85+ people, and the impact extended further with influencers amplifying posts on Instagram, contributing to heightened visibility and engagement. Additionally, the sales of Martini Rose experienced positive growth during the campaign.

THE PROBLEM

Stanbic IBTC had developed a trading service in collaboration with China and this service allows people to order goods in China via a liaison and pay through the Stanbic IBTC trade account but the account uptake has been slow and Nigerians are not aware of it.

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THE SOLUTION

Host a conference and exhibition in collaboration with the Chinese government to display vendors from both Nigeria and china and educate the general public on the different financial opportunities that lie within this partnership.

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THE RESULT

• Stanbic IBTC helped educate existing and potential traders with China on goods and services that bring more returns with the Masterclass. 

•  Positioned Stanbic IBTC as experience partner for all things trade related with China.

• Grew account uptake to over 20%

BACKGROUND

• MTN Sales Conference seeks re-energize and motivate its stakeholders towards achieving the 2022 goals and shared ambition.

 

• We developed the theme and creative and exciting ways for the audience to interact, be productive and have fun.

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RESULTS

• 500 staffs and partners shared their feedback about the event via a survey.

• The client was satisfied with the execution of the 3 days conference

BACKGROUND

• PRN Sales & Marketing Convention was to review the 2016 business performance, reward and prepare the team for ground breaking heights in 2017

 

• It was also held to sensitize both internal and external stakeholders on  living organizational values and the importance of team work

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RESULTS

• Over 200 staff and trade partners were in attendance

• Performances were rewarded 

• Overall 2017 business objective and target was set

THE BACKGROUND

Stanbic IBTC holds an annual youth conference with the aim of empowering the younger generation on the journey of achieving their goals. Due to an observation that saw the obstacles the youth face we hosted an informal conference where youths are invited to listen to individuals and top leaders within sectors they admire and learn how they achieved.

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THE RESULT

• Stanbic IBTC helped encourage  our attendees through the outlay of speakers at the event . 

• Increase in uptake of the @ease wallet account  as over 500 students opened accounts with a minimum deposit of N5,000 naira. 

• Increase in followership on Stanbic IBTC owned social media accounts 

• Over 1400 students attended the event.

BACKGROUND

• Host a two-day event for the NBC Commercial Convention 

• Bring together the Commercial team across the country.

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RESULTS

• Over 1,500 staff from 5 regions came together for the Convention

• Participants gather together to  enjoy strong bonding, interaction, networking and  fun.

• Top performing staff were awarded and rewarded at the Gala Night

BACKGROUND

• The Launch of Marriott Lagos hotel in May 19th, 2021.

• The c-suite  event was graced by former president Olusegun Obasanjo, His excellency Governor Sanwo-Olu, the Oni of Ife, and 275 special guest.

• An AR display of 250 rooms

• A celebrity concert – Night of celebration

BACKGROUND

The second phase of the Promasidor One Love Holiday Fest; Meat & Greet Salah Activation. The event was held on Monday, 12th August 2019 in three (3) locations in Nigeria. Ilorin: Emir’s Palace | Kano: Kano Zoo, Zoo rd. | Yola: Old Polo Ground. The activation was a CSR activity that embodied the essence of the salah celebration, also uniting the strategic brands of  Promasidor in the event. The objectives were to create an experiential engagement stage to drive affirmative consumer behavior towards the various Promasidor brands, build affinity with the brands with the kids and by extension their parents and guardians in  an exciting environment

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RESULTS

• Over  10,000+  attendees in total ranging from  children,  Teenager/Youths,  Parents were engaged at the event. Branding - Ilorin: Emir’s Palace  Kano: Kano Geographical  zoo, Yola: Old Polo Ground Locations were branded with Onga, Loya, Cowbell and  items to spotlight consciousness and awareness

• We sampled 5000+  in total ranging from  children, Teenager/Youths,  Parents.

We employed the of services Neighbourhood security as well as  Station security  to ensure safety of lives and  activation non-violent.