Let your brand flex its muscles

BACKGROUND

NBA Nigeria as part of her basketball development and empowerment program organized a two-day clinic for 150 basketball coaches at the MKO Abiola Stadium in Abuja.

The Jnr. NBA Coaching Clinic was facilitated by Portland Trail Blazers Assistant General Manager Mike Schmitz and Portland Trail Blazers Assistant Video Coordinator Ikenna Smart alongside NBA Nigeria Basketball Operations Lead, Okaro Akamune.

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WHAT WE DID

We Project managed the  Jr NBA Clinic end to end. The services rendered include Merchandising, Branding, Event setup, Photography and videography, and catering.

OBJECTIVES

The Power Forward Program celebrated its 10th Anniversary with the 2023 Power Forward Finals held at the MO Arena and the M.K.O. Abiola National Stadium in Abuja from September 19 -21, 2023. The youth development initiative which tipped off in June is supported by ExxonMobil, NBA and PanAfricare.

The program was to provide  life skills, public health awareness, malaria prevention workshops, and basketball development programming to boys and girls.

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SOLUTION

Our comprehensive services encompassed merchandising, branding, launch event planning and execution, media & PR, digital marketing, compliance, catering, photography, videography, and content marketing for the 3rd Place game, Stakeholders Dinner, and the Championship matches. Additionally, we conceptualized and executed the inaugural Power Forward Alumni. Furthermore, we established booths for Malaria testing and Menstrual health hygiene.

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RESULT

We successfully hosted 35,000 students and 700 guests in the finals, while the Mental Health Awareness and Malaria Prevention booths engaged 700 people in the Abuja environs. The inaugural Power Forward Alumni Summit witnessed the participation of over 600 former Power Forward students.

OBJECTIVE

The Agence Française de Dévelopment (AFD) and NBA Africa unveiled a newly refurbished basketball court at the Campos  mini Stadium, Lagos Island. The court refurbishment project done in collaboration with the Lagos State Sports Commission aimed to empower the young adult through teaching and skill development  of youth in the Lagos Island area  and surrounding communities. 

  

We were tasked to manage the event end to end  and procure merchandise for the the attendants

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SOLUTION

Our solution involved comprehensive project management for the Basketball Experience Court Launch, covering every aspect from contracting a construction engineer to orchestrating merchandising, branding, launch event planning and execution, media & PR, digital marketing, strategy, compliance, catering, photography, videography, and content marketing. This end-to-end approach ensured a seamless and successful launch of the basketball court experience.

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RESULT

The newly launched court is now benefiting 132 schools in District III and serving a population of 314,900 in Lagos Island. The launch event saw participation from 70 students representing 10 public and private schools, with notable dignitaries in attendance, including the French Ambassador to Nigeria, Emmanuelle Blatmann.

OBJECTIVE

We were to conduct a three-day Junior NBA training program in Lagos, organized by Agence Française de Dévelopement (AFD) and NBA Africa, targeting over 250 physical education (PE) school teachers and basketball coaches as part of the Basketball Experience initiative.

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SOLUTION

We took on the comprehensive project management of the Jr. NBA & AFD Basketball Experience P.E Teachers/Coaches Training, aiming to empower educators with vital skills and knowledge to positively influence young participants. Our end-to-end approach covered various aspects, including merchandising, branding, event planning and execution, media and PR, digital marketing, strategy development, compliance, photography, videography, and catering.

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RESULTS

The campaign yielded impactful results as we successfully empowered over 200 P.E Teachers/Coaches across the 6 Education districts in Lagos State with basketball skills coaching. Furthermore, the AFD and Expertise France renewed their commitment to implement the program, indicating a sustained positive outcome from our efforts.

Introducing the NBA x Hennessy Spirit of NBA Campaign and Nigeria Office Launch, a game-changing activation of a sports property that has made a significant impact in Nigeria and beyond. We brought the first basketball court on a barge to Africa, drawing global attention to the NBA's expansion and the consistency of Hennessy's brand.

 

To achieve our objectives of extending the Spirit of the NBA campaign to Nigeria, launching the first NBA office in the country, and increasing the adoption of basketball, we integrated emerging technologies and sustainability initiatives into the campaign to create an immersive and impactful brand experience for our audience. We used eco-friendly materials for the sand castle experience and a digital merchandise display for the product exhibition.

 

Our sand castle experience and charity novelty match provided a unique local experience while retaining the global brand consistency of our sports and lifestyle brands. The campaign incorporated social media marketing and virtual reality experiences to provide a cutting-edge and immersive brand experience.  With a positive ROI of 4:1, we are confident in the effectiveness of our approach.

 

Our commitment to innovation and sustainability sets us apart, and we look forward to continuing to push the boundaries of sports property activation.

BACKGROUND

• MasterCard is a long-standing sponsor of the Champions League

• To leverage the sponsorship, every year since 2010, the brand provides fans the opportunity to feel the moment and experience a memorable Champions League Final.

• Connect Marketing Services has handled the activation since inception (2010- present)

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RESULTS

• This engagement was one of the key factors in making MasterCard the No.1 Financial card Service provider in Nigeria

• Over 5,000 Guests have attended the events from the inception

• Enhanced acceptability of the brand by football fans and the general public

• Growth in market share and transactions

BACKGROUND

• The Nigeria Football Federation and Coca-Cola Nigeria Limited signed a partnership that made the Coca-Cola the ‘Official Soft Drink and Co-Sponsor of Nigeria National Teams

• A further demonstration of Coca-Cola’s commitment to football in Nigeria at all levels and our support for communities where we operate

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AGENCY DELIVERABLES

• To leverage the partnership with  the NFF through experiential and consumer engagement activities

• To grow the brand association with football 

• To increase brand affinity 

• To drive trial and sales 

• To maintain relationship and serve as an intermediary to the NFF and all key stakeholders (media, brand ambassadors etc.)

BACKGROUND

• COPA Coca-Cola  aimed at developing grassroots football with participants ranging between the ages of 10 and 17

• We worked with the Coca-Cola Team to adapt COPA for Nigeria in 2009 and delivered the activation each year

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RESULTS

• Increased year on year turnout of players and fans particularly target audience 

• COPA drove recruitment and consumption for the Coke brand

• COPA has been one of the most successful youth tournaments in Nigeria, growing from year to year and targets each year have been exceeded

BACKGROUND

• Create an experiential event that will resonate with the target audience and increase visibility for the Lucozade Sport brand

• Provide an opportunity for trial and uptake

• Position Lucozade Sport as the ideal running partner

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RESULTS

• Over 2,000 runners participated in the run

• The Run had adequate media leverage (DSTV coverage)

• The event enjoyed patronage from the Lagos State Government and ex-Super Eagles of Nigeria stars