Let your brand flex its muscles

BACKGROUND

Agence Française de Développement (AFD) and NBA  Africa organised a three-day training for physical education (PE) school teachers and basketball coaches as part of the Junior NBA and AFD Basketball Experience.

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OBJECTIVE

To equip teachers and coaches with essential skills and knowledge to make a positive impact on young boys and girls participating in the Jr. NBA & AFD Basketball Experience.

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RESULTS

• 31 coaches actively participated in the training.

• Certificates were presented to 20 coaches

Introducing the NBA x Hennessy Spirit of NBA Campaign and Nigeria Office Launch, a game-changing activation of a sports property that has made a significant impact in Nigeria and beyond. We brought the first basketball court on a barge to Africa, drawing global attention to the NBA's expansion and the consistency of Hennessy's brand.

 

To achieve our objectives of extending the Spirit of the NBA campaign to Nigeria, launching the first NBA office in the country, and increasing the adoption of basketball, we integrated emerging technologies and sustainability initiatives into the campaign to create an immersive and impactful brand experience for our audience. We used eco-friendly materials for the sand castle experience and a digital merchandise display for the product exhibition.

 

Our sand castle experience and charity novelty match provided a unique local experience while retaining the global brand consistency of our sports and lifestyle brands. The campaign incorporated social media marketing and virtual reality experiences to provide a cutting-edge and immersive brand experience.  With a positive ROI of 4:1, we are confident in the effectiveness of our approach.

 

Our commitment to innovation and sustainability sets us apart, and we look forward to continuing to push the boundaries of sports property activation.

BACKGROUND

• MasterCard is a long-standing sponsor of the Champions League

• To leverage the sponsorship, every year since 2010, the brand provides fans the opportunity to feel the moment and experience a memorable Champions League Final.

• Connect Marketing Services has handled the activation since inception (2010- present)

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RESULTS

• This engagement was one of the key factors in making MasterCard the No.1 Financial card Service provider in Nigeria

• Over 5,000 Guests have attended the events from the inception

• Enhanced acceptability of the brand by football fans and the general public

• Growth in market share and transactions

BACKGROUND

• The Nigeria Football Federation and Coca-Cola Nigeria Limited signed a partnership that made the Coca-Cola the ‘Official Soft Drink and Co-Sponsor of Nigeria National Teams

• A further demonstration of Coca-Cola’s commitment to football in Nigeria at all levels and our support for communities where we operate

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AGENCY DELIVERABLES

• To leverage the partnership with  the NFF through experiential and consumer engagement activities

• To grow the brand association with football 

• To increase brand affinity 

• To drive trial and sales 

• To maintain relationship and serve as an intermediary to the NFF and all key stakeholders (media, brand ambassadors etc.)

BACKGROUND

• COPA Coca-Cola  aimed at developing grassroots football with participants ranging between the ages of 10 and 17

• We worked with the Coca-Cola Team to adapt COPA for Nigeria in 2009 and delivered the activation each year

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RESULTS

• Increased year on year turnout of players and fans particularly target audience 

• COPA drove recruitment and consumption for the Coke brand

• COPA has been one of the most successful youth tournaments in Nigeria, growing from year to year and targets each year have been exceeded

BACKGROUND

• Create an experiential event that will resonate with the target audience and increase visibility for the Lucozade Sport brand

• Provide an opportunity for trial and uptake

• Position Lucozade Sport as the ideal running partner

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RESULTS

• Over 2,000 runners participated in the run

• The Run had adequate media leverage (DSTV coverage)

• The event enjoyed patronage from the Lagos State Government and ex-Super Eagles of Nigeria stars