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How Nigeria's Sports Industry is overlooking a Digital Goldmine.
For a country where football is practically a second religion, it’s shocking how little we’ve done to innovate around it. Week in, week...
comms138
3 days ago4 min read
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3 Mistakes That Turn Big Brand Events into Forgettable Moments
Events are one of the most powerful tools in a brand’s arsenal but only when they’re done right. But m any fall into the trap of style...
comms138
Apr 303 min read
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Driving Business through sport: Our Champions League Playbook
Wembley in Lagos When Mastercard tasked us with translating the energy of the UEFA Champions League into a localized experience for their...
comms138
Apr 233 min read
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The Psychology Of Experience
The Psychology of Experience In today’s marketing landscape, where consumers are constantly bombarded with ads, how can brands truly...
comms138
Apr 92 min read
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Proven Strategies to Attract Your Ideal Clients
Proven Strategies to attract your ideal client. Attracting clients isn’t just about marketing harder,it’s about marketing smarter. Every...
comms138
Apr 33 min read
77 views
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5 Ways Experiential Marketing Drives Consumer Engagement
5 Ways Experiential Marketing Drives Consumer Engagement In today’s hyper-competitive marketplace, standing out isn’t just about...
comms138
Mar 193 min read
71 views
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How to Measure the Success of Experiential Marketing Campaigns
Experiential marketing campaigns can be incredibly effective in creating memorable connections with audiences, but measuring their...
comms138
Feb 242 min read
47 views
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The Power of Storytelling in Experiential Marketing
Storytelling is a powerful tool in experiential marketing, enabling brands to create emotional connections with their audiences and drive...
comms138
Feb 112 min read
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5 Experiential Marketing Trends to Watch in 2025
As we begin 2025, experiential marketing continues to evolve, driven by technological advancements, changing consumer behaviors, and the...
comms138
Feb 52 min read
58 views
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Beyond the Booth: How Experiential Marketing Transcends Traditional Events
In the world of marketing, events have long been a staple for connecting with customers and promoting products. However, traditional...
comms138
Nov 5, 20242 min read
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How AI is Revolutionizing Experiential Marketing
In a dynamic space such as Experiential Marketing, brands are always in an uphill battle to understand user feedback and capture audience...

Comms
May 9, 20243 min read
79 views
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8 Key Questions to Help you Master the Art of Campaign Success.
Creating a great campaign takes a lot of research, planning, skill, creativity. So what’s the difference between an extraordinarily...

Comms
Apr 12, 20244 min read
59 views
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No Gree For Anybody: How Brands Can Adopt This Mantra to Succeed in 2024
For businesses, no gree for anybody could mean being relentless in their marketing push, innovating consistently, connecting with customers

Comms
Jan 17, 20244 min read
41 views


The Role of Emotional Advertising in Experiential Marketing
Emotional advertising taps into the core of connecting to human emotions by creating a profound impact on consumer behavior.

Comms
Nov 13, 20232 min read
68 views
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Why Experiential Marketing is the Future of Marketing
Experiential marketing is about creating an immersive and engaging brand experience that allows consumers to connect with a brand
comms138
Sep 24, 20232 min read
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Connect Marketing Services Crowned Africa's Most Innovative Experiential Marketing Agency of 2023
Connect Marketing Services Named Africa's Most Innovative Experiential Marketing Agency of 2023

Comms
Sep 20, 20232 min read
44 views
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Expert Opinion on how Nigerian brands can activate in the Metaverse
In the rapidly progressing world of digital innovation, Brandchat consistently brings fresh insights to the fore. On our latest...

Comms
Aug 22, 20232 min read
76 views
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The Barbie Experience: A Marketing Triumph
In the world of cinema, few characters have achieved the iconic status of Barbie. For decades, this timeless and beloved doll has charmed...
esther1512
Aug 9, 20233 min read
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Connect Marketing Services Celebrates Multiple Gold Wins and Grand Prix at the EXMAN AWARDS 2023
Connect Marketing Services, a leading marketing agency known for its innovative approach to experiential marketing, is proud to announce...

Comms
Jul 18, 20233 min read
108 views
1 comment


Leveraging Sports Sponsorship: Insights from the FIFA World Cup Qatar 2022 Analysis Report
In the realm of sports marketing, sponsorship has proven to be a highly effective strategy for brands to forge connections with their...

Comms
Jul 1, 20232 min read
98 views
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