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LOYA MILK SAMPLING & SALES ACTIVATION

BACKGROUND

To reinforce its position in the market, Loya Milk carried out a sampling activation to increase the following:
In-home penetration of category.
Brand trials
Awareness for the 400g and above SKU
Frequency of use of Loya Milk in everyday meals
Loyalty for Loya brand by clearly differentiating Loya as the Premium brand

RESULTS

Sales target was met (3,746 units sold)
400,000+ consumers successfully sampled PAN Nigeria
Activated in over 30 Modern Trade Outlets in Nigeria
Deployed Visibility materials across Modern Trade outlets.

PEPSODENT LAUNCH, TRADE & RETAIL ACTIVATION

BACKGROUND

Pepsodent was re-launched globally with a core Mass Health offering for the Family Health Brand. This core offers basic, affordable toothpaste for the entire family, positioned on Anti-Cavity. The re- launch was targeted at retailers and shoppers alike Pan-Nigeria
Key task : Product education and sales

RESULTS

Over 7,000 enjoyed free dental checks
Over 3,000 retailers were engaged
Over 15,000 shoppers were engaged
Over 50,000 tubes of the New Pepsodent were sold

CHIVAS: A TASTE OF LUXURY OFF TRADE ACTIVATION

BACKGROUND

Off trade activation at Malls across 3 major cities ( Lagos, Abuja Port Harcourt)
Engaging customers about the brand and educating them more about the first world ‘’Luxury’’ whisky and what they stand to gain after purchase of the brand.
Increase sales in each of the malls being activated.

RESULTS

Sales target were met – 100%

CHIVAS: A TASTE OF LUXURY ON TRADE ACTIVATION

BACKGROUND

On Trade activation at high class lounges and clubs across 3 major cities ( Lagos, Abuja Port Harcourt)

Immerse the regular customer of bars in a life of luxury, Push bottle

Sales and get participant for the art of hosting.

RESULTS

Achieved Brand visibility and sampling target

GODREJ: GOOD KNIGHT POWERSHOT MODERN TRADE SHOPPER ENGAGEMENT

OBJECTIVE

Recruitment and Management of Brand
Ambassadors across selected MT outlets pan Nigeria
Training and deployment of BAs.
Merchandising: Planogram compliance with accurate Stocking and proper Shelving of products
Track sales and report OOS of all SKU in outlets

THE SOLUTION

We implemented strategies ensuring the right
recruitment leveraging over 1,000 pool of
field promoters from our Data warehouse
Leverage our Modus Academy to train and
provided adequate product knowledge
Reporting using tech solutions - Icollate

THE RESULT

Consumer Education on the product VFM, USP and usage instructions
Sold 1,947 cases till date
Recruited, Trained and Managed 120 Brand Ambassadors across 110 Modern Trade. Also Utilize 28 Supervisors. Activating 26 outlets Pan Nigeria
Bi-monthly training Management
Ensure Weekly Merchandising tracking and Shelf Display
Track Stock Inventory and follow up with order replenishment.
6,800+ (163,200 Units) cases of Good Knight PowerShot and Power Active cases sold into the homes of consumers