Exclusive Services

OBJECTIVE

The objective of the campaign is to engage and reward 70,000 Mastercard users, elevate top-of-mind awareness of the Mastercard brand, and incentivize shoppers to choose Mastercard over cash. Additionally, the campaign aims to create an unforgettable experience for one lucky Mastercard holder by offering them the exclusive opportunity to watch the UEFA Champions League Finals alongside their favorite football idol and entertainer at a private beach resort.

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SOLUTION

To leverage the UEFA sponsorship for increased brand advocacy and awareness. This activation was done in over 8 Prince Ebeano outlets across Lagos, and Abuja. This solution aimed to drive card transactions, reward brand loyalty, and establish enduring connections with the consumer and the brand MasterCard, ultimately enhancing Mastercard's market presence.

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RESULTS

The campaign successfully engaged 73,470 Mastercard users, surpassing the target of 70,000 and achieving a 105% increase. This remarkable engagement demonstrated the effectiveness of our strategy in elevating brand awareness and motivating shoppers to use Mastercard instead of cash.

OBJECTIVE

We were tasked with a campaign objective to foster a strong connection between Cowbell, Twisco, and Top Tea and their target audience. The goal was to sample 250,000 Muslim faithful during the Ramadan season, leveraging the period to boost sales.

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SOLUTION

The 28-day activation was conducted across 12 locations, encompassing 150 mosques and neighborhoods in Lagos and the South-West region. We facilitated an immersive experience during the mosque's fasting break, allowing people to sample the various products. This initiative significantly boosted sales for Cowbell, Twisco, and Top Tea.

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RESULTS

We exceeded our sampling target by an impressive 155%, successfully reaching 388,173 individuals through a comprehensive approach that included wet, dry, and cereal sampling. This extensive engagement not only broadened our reach but also fostered greater brand affinity. Furthermore, we achieved 98% of the projected sales, demonstrating the effectiveness of our strategy in driving product uptake and consumer interest.

OBJECTIVE

The campaign aimed to strengthen Mastercard's market share by fostering stronger connections with its consumer base. Focused on increasing card usage by 15%, the plan seeks to encourage more frequent transactions and position Mastercard as the preferred payment choice, cultivating a deeper emotional connection. Key objectives include a 15% increase in card usage, a minimum of 20,000 interactions with the QR platform, and a 20% enhancement in brand affinity

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SOLUTION

To leverage the UEFA sponsorship for increased brand advocacy and awareness. This activation was done in over 10 Spar outlets and ICM across Lagos, Abuja and PH. This solution aimed to drive card transactions, reward brand loyalty, and establish enduring connections with the consumer and the brand MasterCard, ultimately enhancing Mastercard's market presence.

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RESULTS

Surpassing the initial target of a 15% increase in card usage among participants, our efforts yielded remarkable results, achieving an 18% surge. Furthermore, the campaign's success was evident in a substantial brand affinity increase of 25%, surpassing our initial goal of 20%. 

Over  19K Customers were engaged with 10K Platform interactions.
4K+ customers were rewarded.

OBJECTIVE

The campaign's overarching objective for Twisco was to enhance trial experiences, fostering top-of-mind awareness (TOMA) and cultivating stronger customer affinity. The aim was not only to increase trial engagements but also to drive sustainable growth in sales, establishing Twisco as a preferred and memorable choice among consumers.

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SOLUTION

The solution involve merchandising of product shelves in 150 carefully selected premium stores. A comprehensive field force management strategy was implemented across these 150 stores, incorporating sampling activities.​

 

This approach aimed at optimizing product visibility, enhancing in-store experiences, and fostering direct engagement with the target audience.

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RESULTS

The solution implemented was highly successful, resulting in the sale of 300,000 cases and extensive sampling efforts that reached over 900 consumers. The strategic approach significantly heightened brand visibility, establishing a robust presence in more than 150 stores across Nigeria.

OBJECTIVE

The campaign's overarching objective for Twisco was to enhance trial experiences, fostering top-of-mind awareness (TOMA) and cultivating stronger customer affinity. The aim was not only to increase trial engagements but also to drive sustainable growth in sales, establishing Twisco as a preferred and memorable choice among consumers.

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SOLUTION

The solution involve merchandising of product shelves in 150 carefully selected premium stores. A comprehensive field force management strategy was implemented across these 150 stores, incorporating sampling activities.

 

This approach aimed at optimizing product visibility, enhancing in-store experiences, and fostering direct engagement with the target audience.

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RESULTS

The solution implemented was highly successful, resulting in the sale of 300,000 cases and extensive sampling efforts that reached over 900 consumers. The strategic approach significantly heightened brand visibility, establishing a robust presence in more than 150 stores across Nigeria.

OBJECTIVE

MasterCard's objective was to cultivate brand affinity by crafting Priceless experiences tailored for its card users. The brand sought to boost card transactions and elevate awareness among shoppers, aiming to create a stronger connection with its audience and encourage increased usage of MasterCard for various transactions.

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SOLUTION

To meet with these objectives, we created MasterCard Spend & Win Campaign which had shoppers rewarded for card transactions.The activation was executed in 4 Malls and 3 Spar Outlets(Ikeja City Mall, Palms Mall, Novare, AOS Mall and Spar) in Lagos State.

It  was anchored by an influencer – JIMI Akinsola. Leveraging on the Champion League Buzz we used a randomized QR 

technology to engage fans where they shop with their Mastercard and 

Scan to win football related prices

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RESULTS

• We reached over 10k during the course of the activation and we engaged over 14k stores

 

• 10k QR Platform interaction

 

• 5.9k gifts given

 

• We also had a grand prize of an all expense paid trip to watch a UEFA Champions League match.

OBJECTIVE

Loya Milk, a premium full-cream dairy brand, aimed to craft a memorable and impactful experience to elevate awareness and foster consumer affinity. The objective was not only to boost shelf uptake across various retail pack sizes but also to create distinctive and sustainable experiences that resonated across all regions of Nigeria.

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SOLUTION

Executed the "BE LOYA STRONG" Campaign seamlessly within retail stores, integrating key elements such as merchandizing, proficient promoter management, vigilant stock monitoring, and strategic planogramming. This holistic approach was meticulously designed to guarantee a comprehensive and impactful execution of the campaign objectives.

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RESULTS

The campaign's 4-year Modern Trade Shopper Engagement was executed across 360+ retail stores, including supermarkets, neighborhood stores, and table-tops. Through strategic efforts, the campaign successfully elevated the brand's share of shelf to eye level, enhancing visibility and consumer accessibility. Remarkably, the campaign achieved a sell-out of over 150,000 cases of Loya Milk, spanning various retail pack sizes, indicating a significant impact on sales and market presence.

BACKGROUND

• Pepsodent was re-launched globally with a core Mass Health offering for the Family Health Brand. This core offers basic, affordable toothpaste for the entire family, positioned on Anti-Cavity. The re- launch was targeted at retailers and shoppers alike Pan-Nigeria

• Key task : Product education and sales

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RESULTS

• Over 7,000 enjoyed free dental checks

• Over 3,000 retailers were engaged

• Over 15,000 shoppers were engaged

• Over 50,000 tubes of the New Pepsodent were sold

BACKGROUND

• Off trade activation at Malls across 3 major cities ( Lagos, Abuja Port Harcourt) 

•  Engaging customers about the brand and educating them more about the first world ‘’Luxury’’ whisky and what they stand to gain after purchase of the brand.

• Increase sales in each of the malls being activated.

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RESULTS

• Sales target were met – 100%

BACKGROUND

• On Trade activation at high class lounges and clubs  across 3 major cities ( Lagos, Abuja Port Harcourt) 

 

• Immerse the regular customer of bars in a life of luxury, Push bottle

 

• Sales and get participant for the art of hosting.

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RESULTS

Achieved Brand visibility and sampling target

OBJECTIVE

Good Knight, one of the leaders in the insecticide category launched a non-irritant insecticide that allows you spray inside and stay inside 

The objective was to create awareness, Increase and sustain product offtake in Modern Trade Outlets.

To have an accurate stocking and proper shelving of products.

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THE SOLUTION

Executed the Happy Moments Drive initiative in 100 Modern Trade outlets nationwide, enhanced  sell-in through strategic merchandizing. This involved product display optimization, specialized gondola deployment, and the recruitment and management of 101 Brand Ambassadors. Implemented a permanent deployment strategy with monthly training for sustained proficiency. Ensured weekly tracking and shelf display enhancements to boost brand visibility and engagement.

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THE RESULT​

The campaign delivered outstanding outcomes, witnessing the successful sale of 10,034 cases of GKPS, 557 cases of LV, and 7,280 cases of Insecticide. This remarkable performance underscored a substantial influence on product adoption and a notable increase in market share.

Objective

 

1. Collect customer feedback and insights on Reel Fruit products

2. Drive brand awareness and sales of Reel Fruit products

3. Identify opportunities for growth and expansion

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Solution

 

The Reel Fruit activation involved deploying brand representatives to 30 outlets across Lagos, Abuja, and Port Harcourt. The representatives engaged with customers, collected feedback, and promoted Reel Fruit products. The activation was designed to increase brand visibility, drive sales, and gather valuable customer insights.

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Result

 

The Reel Fruit in-store activation successfully engaged with over 1,200 customers across 30 outlets, driving sales and gathering valuable consumer insights. The activation revealed key preferences for sweet and indulgent flavors, with Coconut Flakes, Mango, and Fruits & Nut being the top-selling variants. The findings also highlighted opportunities for growth, including expanding product offerings, enhancing retail presence, and leveraging targeted marketing campaigns to drive awareness and sales.

Objective

 

1. Increase brand presence and awareness

 

2. Drive sales and revenue growth

 

3. Improve brand health and positioning

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Solution

 

1. In-store activations and promotions

 

2. Product sampling and demonstrations

 

3. Visual merchandising and branding

 

4. Gift items and rewards for customers

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Result

 

1. Successful Sales Performance: Achieved 107% of target sales in Lagos, with a total of 32,038 cases sold.

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2. Increased Brand Visibility: Enhanced brand presence through in-store activations and visual merchandising.

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3. Improved Consumer Engagement: Positive reception to gift items and rewards, with some consumers preferring instant rewards.

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4. Strong Brand Awareness: The brand is performing well in terms of awareness, with customers showing familiarity with the range of SKUs.

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5. Regional Sales Performance: The North led in sales, followed by the South West, indicating regional demand patterns.

Objective

 

1. Gather real-time feedback on Unilever brands and competitive insights from retailers and shoppers.

 

2. Understand what drives product sales and recommendations.

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Solution

 

1. Conducted a market storm activation ("Get on the Frontline") in six select consumer markets in Lagos.

 

2. Utilized surveys, engagement activities, and rewards to gather feedback and drive sales.

 

3. Deployed Unilever staff, activation teams, and band boys to create entertainment and engage with retailers and shoppers.

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Result

 

1. Engaged 5,000 retailers and shoppers, rewarding 255 shoppers.

 

2. Gathered valuable insights on product preferences, pricing, and promotions.

 

3. Identified Knorr as the most recommended and highest-selling product among Unilever brands.

 

4. Revealed areas for improvement, including packaging, pricing, and promotional strategies.

 

5. Recorded ₦4 million in sales across all markets.

Objective

 

• Build the brand equity for Cowbell  through premium shelf and gondola branding.

• Increase Consumer consideration

 

• Increase awareness for cowbell milk in the modern trade outlet

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Solution

 

1. Premium Shelf Branding: Designed and installed eye-catching, premium shelf branding to increase visibility and appeal.

2. Gondola Branding: Created and implemented gondola branding to dominate the dairy section and reinforce Cowbell's presence.

3. In-Store Promotions: Executed in-store promotions, such as special offers and demos, to engage consumers and drive sales.

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Result

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1. Increased Brand Visibility: Successfully increased brand visibility through premium shelf and gondola branding.
2. Improved Consumer Consideration: Saw an increase in consumer consideration for Cowbell milk in modern trade outlets.
3. Enhanced Awareness: Recorded an increase in awareness for Cowbell milk among shoppers in modern trade outlets.
4. Sales Growth: Achieved sales growth for Cowbell milk in modern trade outlets.
 

Objective

Increase Brand Presence

Increase Consumer consideration

Improve Brand Health & Positioning

 

Solution

1. Shelf Branding: Designed and installed eye-catching shelf branding to increase visibility and appeal.
2. In-Store Promotions: Executed in-store promotions, such as special offers and demos, to engage consumers and drive sales.
3. Product Display: Created attractive product displays to showcase Loya products and drive awareness.

 

Result

1. Enhanced Brand Presence: Successfully increased Loya's brand presence in modern trade outlets.
2. Increased Consumer Consideration: Saw an improvement in consumer consideration for Loya products.
3. Improved Brand Health: Recorded a positive impact on Loya's brand health and positioning in the market.
 

Objective

The campaign aimed to establish acceptance and increase product uptake in Modern Trade outlets. Our seeked to interact and engage with seasoning shoppers, rewarding their purchases to foster loyalty. Additionally, the campaign will deploy visibility merchandise to enhance top-of-mind awareness and brand recall, ultimately driving sales for all Onga SKUs.

 

Solution

 

We activated 150 outlets across Nigeria, strategically engaging with shoppers in modern trade locations. Our approach included deploying visibility merchandise to trigger top-of-mind awareness and brand recall, interacting with customers to reward purchases, and driving sales for all Onga SKUs.

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Result

 

The campaign exceeded expectations, with a target of 25,000 units sold, ultimately achieving an impressive 37,975 units. This result represents a 150% achievement of the initial goal, demonstrating the campaign's effectiveness in driving sales and increasing brand engagement.

Objective

 

1. Increase brand presence

 

2. Drive sales and revenue growth

 

3. Improve brand health and positioning

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Solution

1. In-store activations and promotions

2. Product sampling and demonstrations

3. Visual merchandising and branding

4. Gift items and rewards for customers

 

Result

 

1. Successful Sales Performance: Achieved 110% of target sales in some regions, with Lagos and the North area showing highest average sales.

2. Increased Brand Visibility: Enhanced brand presence through in-store activations and visual merchandising.

3. Improved Consumer Engagement: Positive reception to activation gifts and improved flavor perception of Cowbell.

Objective

1. Drive brand visibility for Loya Milk.

2. Increase Loya's "high-quality" perception.

3. Drive product sales.

 

Solution

1. Activated in-store promotions across 150 outlets.

2. Deployed branding materials (gondola, claddings).

3. Offered reward items to boost sales.

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Result

1. Sold 32,220 cases, exceeding the target of 30,000 cases (107% achievement).

2. Achieved high sales in Lagos and Northern regions.

3. Received positive feedback from customers on product quality and promotions.
 

 

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Objective

 

1. Drive brand visibility for Cowbell.

 

2. Increase sales of Cowbell products.

 

3. Enhance brand engagement and loyalty.

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Solution

 

1. Activated in-store promotions across 200 outlets.

 

2. Deployed branding materials (gondola, claddings).

 

3. Offered reward items to boost sales.

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Result

 

1. Sold 38,331 cases, exceeding the target of 35,000 cases (110% achievement).

 

2. Achieved high sales in Lagos and Northern regions.

 

3. Received positive feedback from customers on product quality and promotions

Objective

 

1. Increase sales and visibility of Onga products in Modern Trade outlets.

 

2. Enhance brand awareness and drive engagement among customers.

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Solution

 

1. Activated in-store promotions and sampling activities across 150 outlets.

 

2. Deployed special gondola and gondola claddings to enhance visibility.

 

3. Provided gift items to customers to boost sales.

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Result

 

1. Sold 37,975 cases, exceeding the target of 25,000 cases (150% achievement).

 

2. Achieved high engagement and sales in outlets with high foot traffic.

 

3. Received positive feedback from customers on product taste and aroma.

Objective

 

Rexona 72hr roll-ons launched in March 2024 to expand the deodorant market in Nigeria. To boost awareness and highlight its superior protection, a consumer activation will run in Modern Trade (MT) and General Trade (GT) channels, directly engaging shoppers and driving sales over competitors. The goal is to convert LSM 4-9 non-users who rely on shower or perfume alone by educating them on Rexona’s long-lasting freshness and confidence boost. The activation aims to engage 1 million consumers and achieve 11 tons in sales, with 20% conversion.

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Solution

 

To boost brand awareness and drive conversions, we will deploy visibility materials and recruit top-tier brand promoters to engage shoppers effectively.  To secure a strong share of shelves, we will stock key outlets and partner with strategic stores to ensure optimal product placement. 

Provide gift items to customers to boost sales.

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Result

 

1. Sold a total of 210,000 units , exceeding the target of 200,000 units (105% achievement).

 

2. Achieved high engagement and sales in outlets, Open markets and Neighbourhood locations with high foot traffic.

 

3. Received positive feedback from customers on product fragrance

Objective

 

1. Increase brand visibility and awareness of Knorr during the Christmas season.

 

2. Drive sales and promote Knorr products through eye-catching point-of-sale displays.

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Solution

 

1. Designed and deployed Knorr Christmas trees in selected outlets.

 

2. Utilized bulk stack displays to showcase Knorr products and create a festive atmosphere.

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Result

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1. Successfully increased brand visibility and awareness of Knorr during the Christmas season.

2. Attracted customers' attention and drove sales through the eye-catching point-of-sale displays.

3. Enhanced the overall shopping experience and reinforced Knorr's brand presence in the market.