Selected Works

A regional financial inclusion activation designed to drive wallet adoption and transaction growth across North West Nigeria.

A campus-focused activation designed to build Top-of-Mind Awareness among graduating students.

A large-scale trade and community sampling campaign driving sales, visibility, and SKU awareness across Northern Nigeria.

A retail QR-driven engagement campaign culminating in a premium UEFA Champions League viewing experience.

A multi-outlet retail activation leveraging UEFA sponsorship to drive Mastercard usage and brand preference.

The campaign aimed to educate children on preventive measures against oral diseases like cavities and gum disease and provide resources for maintaining dental health.

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A retail-driven experiential activation leveraging Children’s Day celebrations to drive product trial and brand engagement.

A large-scale campus carnival activation designed to maximize student engagement and product trial.

A Ramadan-focused sampling and sales activation designed to deepen brand affinity among Muslim faithfuls.

A sales-driven sampling activation across Lagos modern trade outlets to increase product adoption.

A high-impact advocacy activation executed across Lagos and Abuja to amplify the fight against substance abuse among Nigerian youth.

They aimed to provide product sampling to introduce FMN products to new consumers and drive sales by creating a memorable experience that resonates with both children and parents. FMN sought to enhance brand visibility, foster brand loyalty, and increase market penetration in the family segment.