MoMo PSB North West Regional Activation
Brand Activation
2024
Project Overview
The activation focused on building trust, simplifying product understanding, and positioning MoMo PSB as a reliable everyday financial tool.
“It aims at bridging the gap of financial inclusion in Nigeria.”
MoMo PSB, powered by MTN, is a fintech solution designed to bridge financial inclusion gaps through a secure mobile wallet platform. The North West region presented an opportunity to deepen awareness, drive onboarding, and increase transaction frequency among underserved populations.
Proposed Solutions
customer education sessions on wallet features and benefits, and post-onboarding follow-up to encourage transactions and retention.
We deployed a comprehensive regional strategy executed in collaboration with MoMo agents on ground. This included market-level activation across several states, wallet onboarding support,
Results
“We implemented a comprehensive strategy to enhance brand awareness and preference, focusing on increasing knowledge about product services.”
Multi-state activation across the North West region. Achieved over 100% of wallet opening targets and over 100% of transaction targets, increasing brand preference and customer loyalty.
