Loya Milk Northern Nigeria Activation
Event Marketing, Brand Activation, Shopper Marketing & Merchandising
2024
Project Overview
The objective was to create compelling reasons for purchase while expanding SKU awareness and improving brand accessibility.
“Loya wanted consumers to have a reason to buy their products and also create a platform for brand re-experience.”
Loya sought to strengthen its market presence in Northern Nigeria, particularly in neighborhood stores and modern trade outlets where visibility was limited.
Proposed Solutions
We deployed 30 ambassadors across 13 Northern states over 3 months, executing door-to-door sampling, modern trade activations, retail visibility deployment, and instant reward mechanisms to drive sales conversion.
Results
13 states activated. 3,520 cases sold vs. 2,150 target. 500,000+ consumers engaged. 237,500 sampled milk drinks. 200,000 units delivered to homes. Visibility deployed in 1,600 retail outlets.
