top of page
Mastercard UEFA Sponsorship Retail Activation
Event Marketing, Brand Activation, Shopper Marketing & Merchandising, Sports Marketing
2024
Project Overview
The campaign aimed to engage 70,000 Mastercard users, increase top-of-mind awareness, and incentivize shoppers to choose Mastercard over cash through a UEFA Champions League experience reward.
Proposed Solutions
Executed across 8+ Prince Ebeano outlets in Lagos and Abuja with influencer marketing support and transaction-driven reward mechanics to drive participation.
Results
73,470 Mastercard users engaged (105% of target achieved), increasing card transaction preference and strengthening brand loyalty.
bottom of page