Twisco x SPAR Children’s Day Activation
Shopper Marketing & Merchandising, Brand Activation, Event Marketing
2024
Project Overview
The objective was to induce trial through experiential sampling while strengthening product knowledge and positive brand association.
“Induce trial through wet sampling activity.”
During SPAR Nigeria’s 2-day Children’s Day celebration across Opebi, Ilupeju, and Lekki outlets, Twisco leveraged the high-traffic family environment to deepen consumer interaction and stimulate product trial.
Proposed Solutions
Strategic product education was integrated into sampling moments to reinforce brand messaging.
We designed an immersive retail activation blending wet and dry sampling stations with family-focused interactive games and gift distribution.
Results
"To engage consumers and customers during the celebration with fun games and exciting activities.”
3,299 consumers sampled the product (2,876 wet sampling and 423 dry sampling). 300 gift items were distributed, increasing in-store visibility and product awareness.
