Toptea – Covenant University Career Fair
Brand Activation, Shopper Marketing & Merchandising
2024
Project Overview
Toptea leveraged the event to drive brand presence and create meaningful taste experiences among a highly engaged audience.
“Toptea decided to leverage this day to drive more brand presence and build TOMA at the point where students are most open to new opportunities and in this case taste.”
Covenant University’s annual career fair provided a strategic platform to engage students during a pivotal transition stage.
Proposed Solutions
We executed a structured sampling activation with strategic booth placement, guided product sampling, engagement-driven conversations, and data capture for performance tracking.
Results
“Toptea decided to leverage this day to drive more brand presence and build TOMA at the point where students are most open to new opportunities and in this case taste.”
1,100 consumers engaged. 1,038 product samples distributed (729 Black Tea and 264 Lemon & Lime Tea), strengthening campus brand awareness.
