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Toptea – UNILAG 60th Anniversary Carnival
Shopper Marketing & Merchandising, Brand Activation
2024
Project Overview
As part of the University of Lagos 60th anniversary celebration, a high-energy carnival attracted students from multiple universities. Toptea leveraged the celebratory platform to drive sampling and deepen youth engagement.
Proposed Solutions
We implemented interactive sampling booths, student-aligned engagement activities, structured product introductions, and visibility placement in high-traffic areas.
Results
1,600 consumers engaged. 1,454 product samples distributed (966 Black Tea, 303 Ginger Tea, and 185 Lime & Lemon Tea), increasing cross-campus brand exposure.
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