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Reel Fruit Modern Trade Sampling
Brand Activation
2024
Project Overview
The campaign aimed to increase consumer adoption of Reel Fruit products through experiential sampling and purchase-driven incentives within modern trade environments.
Proposed Solutions
Structured in-store sampling across four outlets, introduction of coconut flavors and other variants, and lucky dip mechanics for purchases above ₦10,000.
Results
1,880 shoppers sampled. ₦553,200 sales generated. 371 units sold. 55 shoppers rewarded with branded items and electronics.
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