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Ramadan Multi-Brand Sampling Campaign
Brand Activation, Shopper Marketing & Merchandising, Event Marketing
2024
Project Overview
This seasonal campaign aimed to endear Cowbell, Twisco, and Top Tea to Muslim faithfuls during Ramadan. The objective was to drive large-scale product trial while stimulating seasonal sales growth.
Proposed Solutions
Activation across 12 locations and 150 mosques with wet and dry sampling formats, distribution of Sunvita cereal samples, and community-based engagement strategies.
Results
388,173 consumers sampled (155% of target). 4,034 cases sold (81% of sales target). Cowbell emerged as the best-selling product.
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