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Mastercard Spend and Win Campaign
Brand Activation, Shopper Marketing & Merchandising
2024
Project Overview
This campaign incentivized shoppers across Lagos and Abuja outlets to scan QR codes for a chance to win a VIP viewing experience of the UEFA Champions League final at a private beach location.
Proposed Solutions
A transparent draw process was conducted from 19,756 shortlisted participants at Prince Ebeano Supermarket, attended by regulatory bodies and brand representatives. The winner received a three-day curated luxury experience.
Results
19,756 shoppers participated. Successful regulatory-supervised winner selection and delivery of a premium multi-day experiential reward.
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