FMN Children's Day Activation
Brand Activation
2024
Project Overview
By focusing on these goals, FMN sought to enhance brand visibility, foster brand loyalty, and increase market penetration in the family segment.
FMN Children's Day Activation was to celebrate Children's Day by engaging with young consumers and their families through interactive and fun activities. They aimed to provide product sampling to introduce FMN products to new consumers and drive sales by creating a memorable experience that resonates with both children and parents.
Proposed Solutions
This immersive environment not only delighted the children but also provided ample opportunities for product sampling, driving both brand awareness and sales among families.
We created an engaging experience for the FMN Children's Day Activation, featuring a variety of interactive activities such as games, face painting, and other fun engagements. The event setup was designed to be visually appealing and welcoming, with a professional host ensuring high energy and audience participation throughout the day.
Results
The FMN Children's Day Activation was a resounding success, achieving significant sampling and engagement milestones. Over 1,100 units of noodles were sampled in wet form and over 3,000 in dry form. For Golden Bites, more than 3,000 units were sampled. Additionally, over 1,000 units of Amaizing Day were sampled wet and over 3,000 dry. The Bread + Spread and Choco Oh saw over 1,200 wet samples and over 2,000 dry samples (15g) for each. The event effectively combined fun activities with product sampling, driving strong brand engagement and product awareness.
