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COPA Coca-Cola FIFA World Cup Trophy Tour 2011
Sports Marketing
2024
Project Overview
To physically manifest Coca-Cola’s football brand values and create direct fan interaction with the World Cup experience.
“Designed the right atmosphere at the venue.”
Connect created an immersive football fan experience around the World Cup Trophy, including interactive zones, experiential games, and photo opportunities.
Proposed Solutions
Results
“Created a platform for physical interaction with the World Cup.”
Result:
10,000+ fans attended over 2 days
Strong physical interaction with the trophy experience
Reinforced Coca-Cola’s association with football
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