Barclays Premier League Trophy Tour (Nigeria)
Sports Marketing
2024
Project Overview
Execution
High-profile event production and staging
Media relations and press conference management
Talent booking (football legends and personalities)
Fan engagement design (photo ops, interactions)
Broadcast partner integration
“An iconic trophy turned into a powerful emotional connector.”
Strategic Insight
Football in Nigeria is driven by passion and proximity to global icons. Bringing the trophy physically closer to fans bridges the gap between broadcast consumption and real-world connection.
Proposed Solutions
The event blended media access, celebrity engagement, and fan interaction, featuring football legends and broadcast personalities. Fans were given rare proximity to the trophy, creating deep emotional resonance and shareable moments.
Connect Marketing delivered a premium fan engagement platform centered around the Barclays Premier League Trophy Tour. Hosted in Lagos, the activation transformed a symbolic asset—the trophy—into a high-impact experiential campaign.
Results
"From screen to reality—the Premier League came alive in Lagos.”
Objectives
Increase awareness of SuperSport’s EPL offering
Drive fan engagement and emotional connection
Generate media buzz and visibility
Results
Over 750 attendees including media, fans, and VIPs
Strong earned media coverage
Elevated brand perception for broadcast partners
Created memorable fan experiences tied to EPL
