PEPSODENT World Oral Health Day
Event Marketing, Brand Activation
2024
Project Overview
The objective of the World Oral Health Day campaign, led by PEPSODENT, was to promote oral health awareness and emphasize the importance of good oral hygiene, especially among children. The campaign aimed to educate children on preventive measures against oral diseases like cavities and gum disease and provide resources for maintaining dental health.
Proposed Solutions
We organized clinical check-ups in schools, providing professional dental care and assessments for students. The campaign included student presentations on World Oral Health Day (WOHD), fostering their enthusiasm and connection with the brand. Additionally, we conducted a dry sampling activity, allowing children to try Pepsodent firsthand, thereby building strong brand awareness among young consumers.
Results
The activation was highly impactful, generating excitement among the children who were thrilled to see the Pepsodent brand in their school. The deployment of a dental hub within the school supported the "See a Dentist" campaign, making children feel comfortable visiting the dentist in a familiar environment. By mapping schools in clusters, such as Yaba and Surulere, we maximized our reach, engaging over 5,000 children across 15 schools in Ikeja, Yaba, Makoko, and Surulere.
