Mastercard Priceless Experience Campaign
Shopper Marketing & Merchandising, Sports Marketing
2024
Project Overview
Strategic Insight
Consumers are more likely to engage when incentives shift from transactional rewards to aspirational lifestyle experiences.
Execution
QR-based entry system design
Retail and in-store campaign deployment
Regulatory-compliant draw process
Experience design (hospitality, entertainment, talent)
Influencer and PR amplification
“Everyday spending turned into extraordinary moments.”
his campaign reimagined consumer promotions by combining digital entry mechanics with premium offline experiences.T
Participants entered via QR codes across retail environments, creating a seamless bridge between physical commerce and digital engagement. The campaign culminated in a VIP UEFA Champions League viewing experience, complete with luxury hospitality and celebrity engagement.
Proposed Solutions
Results
“A seamless journey from checkout to VIP experience.”
Goals
Increase transaction frequency
Reward and retain loyal users
Reinforce Mastercard’s premium positioning
Results
Nearly 20,000 active participants
High engagement across digital and retail touchpoints
Delivered a memorable, high-value brand experience
