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SAMSUNG FIELD FORCE MANAGEMENT
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BACKGROUND
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As part of her sales structure, Samsung has over 250 Instore Sales Promoters who are permanently in stores across Nigeria.
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Accumulatively, we cover over 1,000 stores through our in store sales reps and business enhancers (field force team)
RESULTS
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Samsung is now No.1 within this sector both in sales and volume
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Consumers have better understanding of Samsung products than other competing brands
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Effective sales force with direct sales impact which resulted in Samsung extending the contract each year (since 2011)
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