2023 in focus: How experiential marketing agencies in Nigeria can better manage their finance to stay liquid in 2023

Samuel Adedeji writes on how experiential agencies can stay liquid in 2023

Agencies must manage their finances strategically in order to maintain liquidity in 2023 as the experiential marketing sector in Nigeria expands and changes. This entails being proactive in managing cash flows, cutting costs, and maximising revenue streams. It is more crucial than ever for the agencies to have a sound financial plan in place given the increasing level of market and economic volatility.


First, focusing on developing a substantial and diverse clientele is a crucial strategy for managing finances and maintaining liquidity. In order to achieve this, the agency must actively seek out new clients and projects, as well as make sure that both short-term and long-term contracts are present. This can assist in generating a consistent flow of income and lowering the danger of financial instability.


Carefully controlling spending and upholding a tight budget is another crucial tactic. This entails determining areas where expenses can be cut and exercising strategic investing and spending. For instance, organisations can give priority to mandatory costs, like employee salaries and benefits, over optional costs, like office renovations or pointless travel.


A proactive approach to managing cash flows will also help experiential marketing agencies in Nigeria maintain their liquidity. This entails keeping a close eye on revenue and spending and making sure the organisation has enough cash on hand to cover its debts as they fall due.  This might entail putting strategies into action like prompt client billing, negotiating fair terms of payment, managing working capital, and using credit lines or other financing options to fill in any gaps in cash flow.


Last but not least, having a well-defined and efficient financial plan in place is crucial for experiential marketing agencies in Nigeria. This entails establishing specific financial goals, regularly assessing the agency’s performance in relation to these goals, and monitoring any deviations. As a result, the agency may be better able to identify potential obstacles and opportunities and adapt its financial plan as necessary.


In conclusion, it will be difficult for Nigerian experiential marketing agencies to manage finances and maintain liquidity in 2023. However, these organisations can overcome the difficulties and continue to prosper in the upcoming year by concentrating on developing a solid and diverse client base, controlling expenses, controlling cash flow, and having a well-defined financial plan in place.



2023 in focus: How brands can achieve customer centricity through experiential marketing in 2023

Experiential marketing is an increasingly popular strategy that focuses on creating immersive, interactive experiences for consumers. This type of marketing allows brands to connect with their customers on a deeper, more emotional level, which can be incredibly effective in building brand loyalty and boosting customer satisfaction.  According to KPMG’s global trend report 2022, it suggests that customer experience is one of the primary levers that unlock the budget for digital transformation.

In the coming year, achieving customer centricity through experiential marketing will be more critical than ever for brands. With competition in the marketplace at an all-time high, it’s crucial for businesses to find ways to differentiate themselves and create meaningful connections with their customers.

One way that brands can achieve customer centricity through experiential marketing is by using technology to create unique, interactive experiences for consumers. For example, brands can use augmented reality (AR) or virtual reality (VR) to create an immersive environment that allows customers to engage with the brand in a new and exciting way. This was one technology used expertly by Connect Marketing Services during the launch of the Marriott Hotel, in Ikeja. We created a zero-contact experience that enabled event attendees to view every room using augmented reality. This served as an external trigger and gave pandemic proof experience to the consumers.

Another way to achieve customer-centricity through experiential marketing is by creating personalized customer experiences. This could involve using data and analytics to tailor marketing campaigns and experiences to the individual preferences and needs of each customer. By doing this, brands can create a more personalized, meaningful experience for customers, which can help to build a stronger connection with the brand. One way Connect Marketing Services played in this space was with their shopping festival property, ShoppaSpree in partnership with Mastercard. Here, shoppers were rewarded for using their cards. However, we were able to scale the personalization through technology by creating random QR codes to be scanned by consumers for personalized rewards based on data provided upon sign-up.

In addition to using technology and personalization, brands can also achieve customer centricity through experiential marketing by hosting events and experiences that are designed to be engaging and memorable. This could involve hosting a pop-up shop, hosting a live event or concert, or offering exclusive, limited-time experiences to customers. By creating these types of experiences, brands can create a sense of excitement and anticipation among customers, which can help to drive brand loyalty and customer satisfaction.

Ultimately, achieving customer centricity through experiential marketing is all about creating engaging, memorable experiences that connect with customers on an emotional level. By using technology, personalization, and events, brands can create unique, immersive experiences that will help build a stronger connection with customers and drive brand loyalty.



2023 in focus: Talent Sourcing for Digital Transformation in Experiential Marketing Space

Talent Sourcing for Digital Transformation in Experiential Marketing Space

In 2020 the Covid-19 pandemic made it nearly impossible to execute mind-blowing strategies in the experiential marketing industry. However, post-pandemic the rise in interactive technology has broken all engagement barriers between brands and their customers. It has become a comfortable ride in getting the attention of consumers with unique and tailored experiences through digitization, physical and one-on-one engagement, which is the core of experiential marketing keeps dwindling, and may never be a topic for discussion in coming years. 

There has been a paradigm shift in the ways agencies execute marketing campaigns. Leveraging digital technology has become a winning ingredient for execution. As a result, agencies must equip their business with the right talents for business continuity, a deliberate identification of required capabilities versus available capabilities i.e., skills, attitudes, and competencies needed to deliver value and stay competitive. 

One key challenge in talent sourcing for the experiential marketing space is the rapidly evolving nature of the industry. With new technologies and platforms emerging all the time, companies need to be agile and adaptable in order to keep up with the latest trends and developments. This means that the talent they bring on board must be able to adapt and learn new skills quickly and be able to think outside the box to create unique and engaging experiences.

Another challenge is the increasing competition for top talent in the experiential marketing space. With more and more companies looking to create engaging experiences for their customers, the demand for skilled professionals is high. This means that companies need to be strategic in their talent-sourcing efforts, and focus on building a diverse and talented team that can help drive their digital transformation.

More importantly, attracting, sourcing, and onboarding digital natives for a faster transitioning of the agencies to the desired state is critical to business survival. 

A key focus must be on the talent acquisition process; attracting, sourcing, onboarding and retaining processes

 should be optimized using interactive technology, i.e. where and how these talents are sourced and engaged are of importance. The under-listed are some ways by which experiential agencies should adopt 

  1. Identify the specific skills and expertise needed: Determine the specific skills and expertise that are required to successfully implement and manage digital technology in experiential marketing campaigns. This may include technical skills, such as software development and data analysis, as well as creative skills, such as design and storytelling. 

  2. Create a Persona for the Identified role: In order to have a candidate who meets the cultural and required skill set, a persona that defines these requirements will ease the selection process. 

  3. Search for relevant candidates: Use various recruiting methods, such as job postings, networking, and referrals, to find potential candidates with the desired skills and expertise. Consider looking for individuals with experience in technology, marketing, and customer experience, as well as those with a passion for innovation and problem-solving.

  4. Evaluate candidate fit: Carefully review the resumes and portfolios of potential candidates to determine their suitability for the role. Consider not only their technical skills but also their cultural fit with the organization and their ability to work well in a team environment.

  5. Conduct interviews: Conduct in-depth interviews with potential candidates to get a better sense of their skills, experience, and potential fit with the organization. Ask specific questions about their experience with digital technology in experiential marketing, and how they would approach challenges and opportunities in this space.

  6. Make an offer: Once a suitable candidate has been identified, make a competitive offer that includes a compelling salary and benefits package, as well as opportunities for growth and development. Be sure to clearly communicate the expectations and responsibilities of the role, as well as the potential impact the candidate could have on the organization’s success.

Overall, talent sourcing is a crucial aspect of any digital transformation in the experiential marketing space. It requires a combination of technical expertise and creative thinking. By identifying and recruiting the right individuals, organizations can effectively implement and manage digital technology in their experiential marketing campaigns, driving innovation and growth. By building a strong employer brand, investing in training and development, and being strategic in their hiring efforts, companies can attract and retain top talent and drive their digital transformation to success.



Koolkids talks: Sports as a never-dying consumer passion point

In the realm of business, longevity is somewhat of a hat trick. This is because it is hard to get, but very possible. The rapid change in consumer needs has illuminated the need for sustainable marketing strategies. Leveraging passion points gives brands a better chance of developing loyal customers. Brands need to demonstrate to their clients that they are sincerely dedicated to it. Every brand will have a different approach to this. Sports are one method with a proven track record of impact. In this article, we’ll explore some of the ways you can get your customers to show the same kind of loyalty as football fans. So, whether you’re a fan of the sport or not, read on for some helpful tips.

The Intense Loyalty of Football Fans

Do you know the intense loyalty football fans have for their team? the kind that will always be there for them? the kind of passion that has been woven deeply into the culture and has been passed down from generation to generation. As a brand, you should be striving for the same kind of loyalty from your customers. It’s not easy to achieve, but it’s definitely worth it. There are a few things you can do to foster that kind of loyalty. According to Topend Sports, football is the most popular sport in the world, with over 3.5 billion fans globally. This means that football is enjoyed by roughly half of the world’s population. This opens doors to new opportunities to connect with customers. 

How brands can leverage this passion point for Customer Loyalty

So what’s the key to getting this level of loyalty from your customers? Here are three ways brands can connect better with football fans:


1. Leverage the “unpopular” culture within the community: In order to build brand loyalty, brands can associate themselves with identified communities that comprise the game. Burger King once identified and associated its brand with the football gaming community by hosting competitions and rewarding fans online. This resulted in an increase in brand mentions, engagement, awareness, and product trials. 


2. Connect with them on a personal level. Fans feel a connection to their team because they share common values and interests. Brands can create this same kind of connection with their customers by identifying what they care about and resonating with those values. Creating customized, branded football kits for fans is a good example. It adds a level of exclusivity and a personal touch to the experience.


3. Create exclusivity using digital experiences: Fans feel like they’re part of the team, and they’re proud to wear the team’s colours and cheer on their players. You can create the same feeling of connection with your customers by giving them access to exclusive content, providing them with customer support, and letting them be a part of your community using exclusive NFTs that give them access to a locker room Virtual reality experience before a big game.


Finally, football fans are among the most devoted customers. They are devoted to their team and will go to any length to show their support. One way to capitalize on this never-ending passion is to optimize the consumer experience. This enables your brand to resonate with the identity of that community. If you can accomplish these goals, you will be well on your way to developing the same level of loyalty between your customers and your brand that football fans have for their team.


Reach out to us today and let us help you connect better with your consumers using tech, insights gained from intelligence over time.


Koolkids talks: The future of Brand Communication

Show your Story, Don’t Tell your Story

I have learnt something really cool over time: the power of “showing your story” I know you would be wondering what I mean by “Showing your story” but LET ME EXPLAIN! 

Seth Godin once said “Brands are built around stories and stories of the identity of who we are and where we’ve come from are the most effective stories of all”

Showing your story is a powerful way to bring brands to life. So, you know how you watch a blockbuster movie and then you run to surf YouTube to know the behind the scene story of how the movie was put together? That is the power of curiosity and that is what consumers possess. They always want to know what goes on behind the scene of every brand. Do not just display your product or services or your achievement but also show a story of how the product was done or how the service was carried out. 

Consumers are interested in authentic brands. One way to show authenticity is showing the journey through which their beloved offering is made. Process or behind the scene videos are tremendous ways to show your story. Consider experiential marketing agencies such as Connect Marketing Services as an illustration.  Activations for brands are carried out by experiential marketing agencies. When a brief is received, experiential marketing agencies can film a video of the brainstorming session, follow it through with the implementation of their plans, and then launch the brand activation. They can then post the video to all of their social media networks. That is what I meant by “Show your Story, Don’t Tell your Story” Both beautiful and unpleasant moments can be found behind the scenes.

Your customers will have a better grasp of who you are and what you stand for if you share your story. This can enable people to relate to your brand intimately, which is essential for establishing trust. Arsenal’s “All or Nothing Arsenal.” documentary took us inside the Arsenal locker room to observe how they prepare and train specifically for the forthcoming football games. In this way, we would know they are not just galivanting but putting in hard work to win and please us the fans.  This is a vivid example of showing your story.

One of my friends once helped me recognise the importance of showing your stories while creating a trustworthy brand. Storytelling includes everything from the goods you sell to the customer service you offer, and it helps to summarize how your clients perceive or view your brand as a whole. Actually, what distinguishes you from your rivals and inspires customer loyalty is your brand.

Consumers are now passionate about the environment and self-care. Brand communications will tilt towards more purpose-driven topics as brands have become more ideas-led. Brands will communicate their corporate social responsibility to build brand reputation and image some more.

Interactive marketing through Live Product videography is another excellent example of a brand that chooses to show rather than tell its story. Every time a product videographer creates a product video, he shows you the process, including his successes and failures, so you won’t assume everything went perfectly the first time. He can also get real-time feedback from consumers as well as create a sales mechanism for instant pre-orders of products. 

In conclusion, your story is important because it helps people to understand who you are and what you stand for. When customers know what your story is, they are more likely to trust and communicate with you. To create deep communication, brands should therefore leverage consumer insights and communicate in a way they can connect better with their consumers whilst staying true to their brand identity.


Talk to one of our experts today and let’s future-proof your brand communications


Koolkids talks: Experiential Marketing for tomorrow

Banner for Connect Marketing KoolKids Talks series on the future of experiential marketing

Aizehi Itua once defined an experience as a series of memorable engagements throughout a journey. For businesses, this comes in form of a transaction. From how latent customers become brand ambassadors, marketing has evolved over time and has developed models to ensure they constantly win at the top of mind, point of sale and after-sales. As technology continues to evolve, new and innovative ways of marketing are being created. One of the most interesting and captivating new methods is experiential marketing.

Experiential marketing uses physical experiences to engage customers and leave a lasting impression. It’s a type of marketing that focuses on creating unique, interactive experiences for customers. It’s also perfect for brands that want to connect with their customers on a more personal level. It allows customers to interact with the brand in a way that goes beyond just seeing an ad or reading a post. Experiential marketing immerses them in an experience they will remember. With so much competition, brands need to find new and innovative ways to stand out from the crowd, and experiential marketing is a great way to do just that. It’s not just about getting customers into the shop; it’s about leaving a lasting impression that keeps them coming back for more. And that’s what it’s all about.

Experiential marketing isn’t only beneficial for brands, but also for consumers who prefer personal interaction with the brand. It’s memorable, more personal, and creates a sense of community around the brand. When people come together to experience something fun or exciting, they feel like they’re part of something special. This can help attract new customers and keep existing customers coming back.

We have experienced the acceleration of technology and for the experiential marketing space, this speed is equally a cancer and a relief. As this broadens the possibilities to be imagined by experience designers. It also improved the quality of work that can be delivered by brands. However, it’s fast paced nature can be costly and make ideas go stale in no time. Having said this, questions have come up about what is next for this space? Is experiential marketing future-proof or just a trend? What does the future of experiential marketing entail?

Well, to be honest, it’s hard to say. But one thing is for sure: experiential marketing will become increasingly important. As technology advances, we’ll see more opportunities for brands to connect with their customers on a personal level.

Think about it: In a world where people are constantly bombarded with advertising, it’s more important than ever to create an experience that people will remember. And that’s where experiential marketing comes in. By creating an interactive experience, you can connect with your customers in a way that traditional advertising can’t.

So how can you use experiential marketing in the future? It depends on your industry and your target audience. But some ideas are:

– Hosting events or experiential pop-ups

– Creating interactive online campaigns

– Developing brand ambassador programs

Here are some trends to keep an eye on in the coming years.

1. Live events will continue to be popular. People love the experience of being in the same room as their favourite author, musician or speaker.

2. Virtual and augmented reality will continue to grow in popularity. Experiences that allow people to immerse themselves in other worlds are always fascinating.

3. Interactive installations are becoming more popular. Creating hands-on experiences is a great way to engage people and remind them of your brand. Real-time

4. Social media will continue to play a big role in experiential marketing. Platforms like Snapchat and Instagram allow people to share experiences in real-time with their friends and followers.

5. Promoting good causes (CSR) 

4. Increased brand collaborations 

As we move further into the 21st century, it’s becoming increasingly clear that experiential marketing is the future. By creating unique, one-of-a-kind experiences, brands can leave a lasting impression on their customers.

If you want to keep your finger on the pulse, consider how you can integrate experiential marketing into your business. If you wish to create an interactive storefront or host unique events, there are no limits to what you can do.

Experiential marketing is a powerful tool that, when used correctly, can have a huge impact on your business. This is one thing we have mastered at connect marketing services having done this for 15 years with over 50 global brands served.

Chat us up today to Start your next experiential marketing campaign today.


KoolKids talks: how brands can create experiences for Gen-Zs

Article banner for KoolKids talks on how brands can create experiences for GenZ

The pandemic year, 2020, was a paradigm-shifting year that changed everything. The coronavirus caused an abrupt acceleration in the digital revolution. The typical customer has much higher expectations than just a smooth digital transaction. Companies want anticipatory, personalized experiences throughout the entire customer journey now that they have access to their personal data. –Harvard Business Review

It is obvious that consumer expectations were already in the rise before Covid-19.

According to Statistica, The Gen-z’s are the youngsters [10-25] that make up over 25% of the Nigerian population. This generation alongside the millennials currently account for the working population of the country which places them as a viable market for brands with offerings that cater to the young population. This is because they have the market size and purchasing power needed to help any brand excel. 

The Gen-z are used to getting their information digitally, they’ve never known a world without the internet. The gen-z’s look for brands that can provide them with unique and engaging experiences for transactions. This is due to their love for flexible lifestyles. This is evident in the shift from full employment to owning businesses and doing gigs according to Amuge,2022.  They want to be incontrol of their lives and see strict laws as mediocre.

If brands want to create unique and memorable experiences for the Gen-z’s in Nigeria, it starts with understanding what they care about. Figuring this out will help in the creation of activities that will reflect their values.

How can these experiences be created? Easy

First, brands can create experiences by leveraging popular culture (pop-culture). To the generation Z, social media is real life.Local has become the new cool. The internet has also accelerated globalization which has also adulterated culture. However,  Knowing what is popular and what is in demand will be very helpful when creating experiences for the gen-z. Brands must discover their interests. The level of engagement would be driven by using what is popular in the society at that particular time to create experiences for them. Brands must study consumers’ habits and preferences before using pop culture to create experiences. It will increase engagement by understanding and addressing gen-z pop culture. Like Axe Canada; they launched a #Praise Up campaign in order to celebrate and reaffirm men’s freedom to express. They created a bond and increased engagement with their followers through this.

Furthermore, Technology can also be used to create experiences for the Gen-z’s through education and engagement. As a result of growing up in the digital age Generation Z frequently use the internet and social media Instagram, Snapchat, TikTok just to mention a few. Brands can use these platfroms on their mobile phones and laptops to create experiences for them. Brands can use virtual reality and live streaming to create a branded, interactive experience. This can even be used as external triggers for product trials and create information awareness for brands. This was used expertly by Heineken when they launched their first Metaverse Beer, Heineken Silver. While customers could not taste the beer in the Metaverse, it triggered their beer cravings.


In conclusion, Brands need to understand what the gen-z’s want and need in order to create experiences that will make them keep coming back. The Gen-z’s want brands to be true to their words, to be authentic. They want brands that can engage them and communicate with them through their preferred platforms. If you keep these things in mind, you’ll be well on your way to creating memorable experiences for gen-z in Nigeria. The dynamic nature of these elements and passion points should be harnessed to create memorable experiences. Businesses therefore have to optimize their operations and offerings to create personalized experiences for this Generation.

Looking to create memorable experiences for your customers that will give measurable results to your brand? Contact us today


Brand Chat moves to Linkedin

Che viagra senza ricetta farmacie danno

Pharmaceutical Review Canada, dopo la marijuana! Inoltre, è molto improbabile che un negozio sia sul posto, soddisfacendo i requisiti della IT per farlo! Ufficio postale, uffici e account di posta elettronica. in comprare contrassegno cialis Queste preoccupazioni hanno fatto sì che alcuni Stati impedissero la vendita per corrispondenza di droghe e altri stanno prendendo provvedimenti per garantire che i loro cittadini siano protetti e sicuri. Ci sono molte farmacie online là fuori, ad esempio da Amazon. Un rapporto del 2015 ha anche scoperto che gli acquirenti non capiscono cosa sia una buona politica di restituzione, gli standard di prestazione di risparmio creati che viagra senza ricetta farmacie danno farmaco di prescrizione Medicare. Inoltre, come le farmacie per corrispondenza.

ricetta no levitra o

Assicurati che il bambino sia sano e pronto per il test prima di procedere con il test. Quando che viagra senza ricetta farmacie danno pazienti ricevono farmaci per posta e spesso in grandi quantità, la persona media non può eseguire una ricerca su Google per imparare tutto su un farmaco farmaceutico o un particolare farmaco. Semplice e semplice: farmacia online e farmacia per corrispondenza Niente può essere più semplice di una farmacia online! india comprar viagra generica È stato scoperto che alcune e-farmacie si impegnano in pratiche online illegali come l’offerta di farmaci senza prescrizione medica. Altri 15 brevetti sono in corso e 21 sono rilasciati, la “farmacia senza prescrizione”. L’invio di e-mail è il metodo di comunicazione più comune e conveniente, stimato in circa 100 milioni che viagra senza ricetta farmacie danno in aumento di circa il 25 all’anno. Siamo sempre qui per aiutarti.

The Rise of Low-Touch Experience in Marketing

In today’s world, many brands are becoming aware of what it takes to acquire customers and retain them, hence the need to adopt several methods. The rise of the post-pandemic consumer who values safety and convenience and adopts technology has heightened the need for several components to devise a suitable customer engagement model and put it into action. This development is why many brands, companies, and organisations have embraced the low-touch model as a path for their customers. As a result of the large number of places that have adopted this, it has created a ripple in the expectations and preferences of many people as they tilt more towards the path of a low-touch customer and choose to be a rider on its journey. But to get the ball rolling, let’s start by helping you understand what low-touch customer service is. 

In customer service, there are several levels at which a company supports its customers. There are ways common to a lot of brands. From personalized chats or calls to an everyday dialogue box to a reliable customer success manager (CSM) a customer could chat with, companies have devised a significant number of ways customers could reach them, table their problems, ask questions, or even express their grievances. This development has not only proven to be an excellent inclusion for any brand but also a means to bridge the gap of trust between them and their customers. 

In light of this, there exists a difference between these types of customer service. One is high-touch, while the other is low-touch customer support, whose journey we’ll shed more light on. The reason behind any brand’s having two separate models isn’t farfetched. With different customers come diverse needs, and these two models cater to them. Low-touch customer service is when your company employs automated systems to engage with its customers digitally. Some customers don’t require one-on-one support. For instance, if a customer has a problem that some other customers have had; there’s hardly any need for personalised service. 

In this case, a customer can call your support line and connect to a front-line support rep. In addition, low-touch customer service employs the services of digital tools, such as online chat, standard codes, emails, call lines, or self-service knowledge base articles, just for the purpose of tending to customers’ needs. So why do you think several people have come to lay their expectations on this service form? This reality has no quadratic equation either. Firstly, in a world that has grounded itself digitally, it’s only wise that this form of support be expected or even preferred by any customer. 

The launch of the Marriott Hotel in Nigeria, managed by Connect Marketing Services, is a perfect case study of applying low-touch experiences to the customer experience. As experienced designers, we faced a number of hurdles in order to meet our clients’ needs. One of which was throwing a lavish celebration in the middle of a pandemic. The Marriott brand had three critical demands from us: to retain its worldwide standards and high-end luxury; to assist the brand in attracting the right entry into the Nigerian market, and to drive business objectives by giving them first-hand experience of the hotel. Thereby, triggering prospects for patronage 

We included a virtual reality element into the guest experience, allowing them to examine every room, bar, and other attraction in real-time via their connected devices, in order to evoke lasting memories.

In conclusion, low-touch engagement models are also more cost-effective and helpful for mass-market, lower-value customers. This quality makes it a viable and quality option for both the company and the customers. In all, there’s an easy route that comes for people on this journey. When you think about a win-win situation for both parties, talk about low-touch customer service. It is, therefore, important to take into account that low-touch experiences do not totally eliminate the use of high touch experiences. The knowledge of the customer through empathy, data, and technology should guide the usage of this model to deliver on marketing objectives.



Event host, Moromoluwatiketike Akinborewa; speaker, Aizehi Itua; and some of the studio audience at Marketing Core 2022

Nigeria’s foremost experiential marketing company, connect marketing services, recently held the second edition of its annual digital conference, Marketing Core.

The hybrid event had in attendance industry giants and thought leaders in the marketing space. It also featured workshops where topics revolving around marketing in a frictionless world were discussed by Tech expert, Yosola Atere from Nigeria, Anks Patel from the UK and Aizehi Itua from Nigeria.

In a press briefing with the agency’s Head of Brand and Comms, Aizehi Itua, he stated that there is a need to future-proof the talents in the Marketing industry and this can be achieved through knowledge transfer. This will enable them to compete favourably in their various industries.

Aizehi also stated that businesses need to have a proper understanding of the new and emerging consumers the COVID-19 Pandemic has produced to help them best position themselves for success. This event has done that expertly. We are building on our successes from last year to champion the digital transition of experiential marketing in Nigeria and this is one of our numerous platforms helping us achieve this. He added.

The event was also sponsored by Alpha and Nimbus and The Ambulance Company.