29 May 2008

 

Connect Marketing Organizes Seminar on Sponsorship ROI

 

Connect Marketing, Nigeria's leading marketing consulting company with expertise in sponsorship, content management and marketing services, has concluded plans to hold a seminar with the theme: Measuring Sponsorship Return on Investment The seminar which is slated for June 11, 2008 will feature experts in the industry and will address the issue of how companies can measure their investments on sponsorship programmes. 

 

The seminar would also discuss insights on sponsorship evaluation including home grown tools of sponsorship measurement, with particular focus on what and how to measure.

It would also offer detailed discourse on understanding sponsorship's  contribution and, return on investment compared to other marketing tools. Other areas of interest include prescriptive guidance on how to optimize sponsorship investment as well as insights on effective CSR spend.

 

Participants would also benefit by understanding the impact of sponsorships on brand and customer equity based on research.

 

Resource persons who are expected to deliver papers are acclaimed experts in their fields.

Resource persons for the one-day seminar include Mr. Tunji Adeyinka, Managing Director of Connect Marketing. He would give an overview of the Nigerian sponsorship market and ROI imperatives. Mr. Nenadi Banda, Director of Football, Octagon South Africa would deliver a paper on Hospitality Opportunities in the World Cup 2010 and Measuring ROI. Mr. Clay Smith, Regional Director, Octagon France and Germany would deliver a paper on Measuring Return on Sports Sponsorships; while Mr. Mathew Angus, Senior Accounts Executive with Millward Brown, South Africa is billed to talk on, Measuring Return on Investment on Corporate Social Investment .

 

According to Adeyinka, the target audience would be Marketing Directors, Marketing Managers, Executive Directors of foundations as well as sponsorship property managers who desire the latest methodologies in the industry.

 

Connect Marketing is an affiliate of the world’s leading corporate and marketing consulting services agency, Octagon. The company, which offers world class services backed with modern methodologies presently operates in Nigeria and Ghana.