21 May 2008

 

Connect Marketing Affiliates with Octagon Worldwide

 

The Lagos-based consumer engagement company, Connect Marketing Services, has signed an affiliation agreement with Octagon Worldwide, a premium global corporate consulting and marketing services agency.

 

By the affiliation agreement, the marketing company with expertise in sponsorship, content management and marketing services, would benefit from the world class methodologies and best practices for which Octagon is known. It would also become part of the international pool of expertise that is available to all affiliate members in over twenty countries where Octagon operates.

 

Managing Director of Connect Marketing, Mr. Tunji Adeyinka, said the affiliation agreement would position the company as a global player and equip it with technical tools for delivering world-class services backed by cutting edge technologies and a reservoir of rich industry experience spanning 25 years.

 

Talking about the operations of the company, he said that Connect Marketing Services which currently operates out of offices in Nigeria and Ghana, has cut a niche in harnessing the passion and emotive power of sports, entertainment and other experiential platforms to customize brand messages, extending the commercial value and conversation with the consumers beyond events experience to create measurable preference and loyalty.   “Our sponsorship unit offers full line sponsorship and events solutions to our clients. We deploy our deep understanding of the consumer to develop passion-driven marketing solutions that deliver on key client expectations,” he said.

 

He further disclosed that while the company’s insight generation skill supports the sponsorship consulting business, the content management and digital media unit provides his client’s consumers the creative substance which guarantees satisfaction for loyalty. “Of course, we also work with clients, to refine their consumer engagement strategy so as to optimize brand positioning as well as strengthen consumer bonding in the marketing services unit,” Adeyinka explained. 

 

It would be recalled that in recognition of the prime position Octagon occupies, it was voted number one global corporate consulting and marketing services agency by Sports Business Journal in 2006.