How is the economic situation affecting marketing budgets?
Post By ConnectMarketing in MarketingEconomic slow-down, credit crunch, liquidity problem………How is it affecting your marketing budget if you are on the client's side and how is it affecting your revenues if you are on the agency side. Share your thoughts with us on the Connect blog.
Comments
Comment by Chimezie Uguru on April 22nd, 2009 a 11:55 am
Yes i have noticed some measure of reduced spending but this does not seem to be impacting on adverts. There are still huge plans/budgets for adverts and promotions. Some companies have even initiated programmes like the recent MTN innovation day with top speakers like Les Brown in attendance and we all know this is no piece of cake. It just goes to show that CMO's and CFO' s will spend on anything that they thing is important to them.
Comment by Femi on July 6th, 2009 a 11:28 pm
This is beginning to look more like a survey rather than a blog post. I was expecting the blog to give some professional hints (maybe not too detailed) first from CM's point of view before seeking comments of visitors.
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