Coke is one of oldest partners of FIFA. As a sponsor of the FIFA World Cup,   the company sponsors the Trophy Tour which takes the trophy to partner   countries. In Brazil, before the trophy arrived, Coca-Cola generated buzz by   placing a giant safe on one of the busiest streets in the Sao Paolo square.   The person that answers ten World Cup related questions correctly gets to   open the safe and pick a prize. 
In Nigeria, the trophy berthed in Abuja where the President received the   trophy and subsequently the trophy was flown to Lagos. The high-point of the   tour was the massive Soccer Zone created at the National Theatre ... read more>>