Coca-Cola FIFA World Cup Trophy Tour: Creating Unique Consumer Connections with a Global Property
Post By ConnectMarketing in Marketing (0 Comments)Coke is one of oldest partners of FIFA. As a sponsor of the FIFA World Cup, the company sponsors the Trophy Tour which takes the trophy to partner countries. In Brazil, before the trophy arrived, Coca-Cola generated buzz by placing a giant safe on one of the busiest streets in the Sao Paolo square. The person that answers ten World Cup related questions correctly gets to open the safe and pick a prize.
In Nigeria, the trophy berthed in Abuja where the President received the trophy and subsequently the trophy was flown to Lagos. The high-point of the tour was the massive Soccer Zone created at the National Theatre ... read more>>
In Nigeria, the trophy berthed in Abuja where the President received the trophy and subsequently the trophy was flown to Lagos. The high-point of the tour was the massive Soccer Zone created at the National Theatre ... read more>>
How is the economic situation affecting marketing budgets?
Post By ConnectMarketing in Marketing (2 Comments)Economic slow-down, credit crunch, liquidity problem………How is it affecting your marketing budget if you are on the client's side and how is it affecting your revenues if you are on the agency side. Share your thoughts with us on the Connect blog.... read more>>