AND THE NEXT REALITY SHOW IS..

Big Brother, Apprentice, Idols, Nigeria, Intern, Dragon’s Den, The Entrepreneur, etc.We receive proposals every week for another one and another one. Many of them are clearly ‘me-too’ and these days ‘original’ is not really original. However, there are still some pearls out there.The television stations are winning because the shows are bringing back the viewers and the media rates are going up. What about the brands that are associated with the shows? The more short term the objectives are, the less effective. Also, when a brand is associated with a reality show whose DNA and core essence is not in line with the brand’s DNA, you can hazard a guess. Which reality show can ... read more>>