Post By ConnectMarketing in Sponsorship ()
The results of the BMI Sponsor Tracking for 2009 have just been released and football is still the number 1 sponsorship platform in Nigeria by far. Does this mean this is the only thing Nigerians are passionate about? How can we begin to develop other platforms and passion points beyond football?... read more>>
Post By ConnectMarketing in Sponsorship ()
Well, this item has been in the news in the past few weeks. Some people say government is pulling out because they don't have any 'support' or 'funding' from the private sector. How does the whole story sound?... read more>>
Post By ConnectMarketing in Sponsorship ()
This is the very first Connect Blog, the first time that we really want to bring forward our opinion as a firm and create a platform to discuss those opinions with you. Of course, sometimes, as a firm, we may not have one opinion. Because we encourage open discourse, we will make the different opinions open to our readers.
We thought we should talk about the Olympics as the very first topic for discussion on this blog. Thinking about it, there are so many ways you could look at this- you can look at it from the global perspective or from the local angle. This particular edition is very interesting because of the host country, China. ... read more>>