Coca-Cola FIFA World Cup Trophy Tour: Creating Unique Consumer Connections with a Global Property
Post By ConnectMarketing in Marketing (0 Comments)In Nigeria, the trophy berthed in Abuja where the President received the trophy and subsequently the trophy was flown to Lagos. The high-point of the tour was the massive Soccer Zone created at the National Theatre ... read more>>
BMI Sponsor Tracking for 2009
Post By ConnectMarketing in Sponsorship (5 Comments)The results of the BMI Sponsor Tracking for 2009 have just been released and football is still the number 1 sponsorship platform in Nigeria by far. Does this mean this is the only thing Nigerians are passionate about? How can we begin to develop other platforms and passion points beyond football?... read more>>
How is the economic situation affecting marketing budgets?
Post By ConnectMarketing in Marketing (2 Comments)Economic slow-down, credit crunch, liquidity problem………How is it affecting your marketing budget if you are on the client's side and how is it affecting your revenues if you are on the agency side. Share your thoughts with us on the Connect blog.... read more>>
Nigeria withdraws from hosting the 2009 U-17 World Cup?
Post By ConnectMarketing in Sponsorship (11 Comments)Well, this item has been in the news in the past few weeks. Some people say government is pulling out because they don't have any 'support' or 'funding' from the private sector. How does the whole story sound?... read more>>
AND THE NEXT REALITY SHOW IS..
Post By ConnectMarketing in Content Management (5 Comments)Big Brother, Apprentice, Idols, Nigeria, Intern, Dragon’s Den, The Entrepreneur, etc.We receive proposals every week for another one and another one. Many of them are clearly ‘me-too’ and these days ‘original’ is not really original. However, there are still some pearls out there.The television stations are winning because the shows are bringing back the viewers and the media rates are going up. What about the brands that are associated with the shows? The more short term the objectives are, the less effective. Also, when a brand is associated with a reality show whose DNA and core essence is not in line with the brand’s DNA, you can hazard a guess. Which reality show can ... read more>>
Let's Talk About the Olympics
Post By ConnectMarketing in Sponsorship (13 Comments)This is the very first Connect Blog, the first time that we really want to bring forward our opinion as a firm and create a platform to discuss those opinions with you. Of course, sometimes, as a firm, we may not have one opinion. Because we encourage open discourse, we will make the different opinions open to our readers.
We thought we should talk about the Olympics as the very first topic for discussion on this blog. Thinking about it, there are so many ways you could look at this- you can look at it from the global perspective or from the local angle. This particular edition is very interesting because of the host country, China. ... read more>>